Regional Manager, Midwest

Patco Brands is one of the country’s fastest-growing beverage companies, building innovative brands that drive retail growth. As an independently owned company, we move quickly, trust the people closest to the market, and empower them to act. Our proprietary process featuring 100% Blue Weber Agave gives our sales teams a compelling story in the rapidly growing pre-mixed cocktail category. We invest in the people, tools, and partnerships needed to lead, and hire driven operators who want to win.

Patco produces margaritas, tequila, hard seltzers, and other beverages across its owned and private-label portfolio. Nationally distributed brands include:

● Rancho La Gloria Ready to Drink Margaritas

● Big Sipz Cocktails

● Kirkland Signature Tequila

● Kirkland Signature Hard Seltzers

Patco products are available at leading retailers nationwide, including Costco, H-E-B, Kroger, Target, Walmart, Whole Foods Market, 7-Eleven, and Circle K.

Position Summary

Patco Brands is seeking an experienced Regional Sales Manager to lead commercial performance across a ten-state Midwest region within the Central Division. Reporting to the Central Division VP of Sales, this remote role manages wine and spirits distributors, beer wholesalers, retail execution, and a team of five Area Managers and Field Sales Managers.

The Regional Sales Manager will work with distributor leadership, National Account Managers, Marketing, Finance, Logistics, Demand Planning, and senior leadership to deliver regional goals.

What Sets This Role Apart

This role offers ownership of regional results, the autonomy to make an immediate impact, and the support to expand distribution and strengthen distributor partnerships.

Key Responsibilities

· Own distributor relationships, annual plans, business reviews, and performance accountability.

· Deliver regional volume, distribution, revenue, and profit goals through disciplined pricing and execution.

· Lead five Area Managers and Field Sales Managers against clear priorities and standards.

· Grow distribution and strengthen relationships with new and existing accounts.

· Manage T&E, tactical, and distributor CPC budgets.

· Build and execute distributor programs aligned with brand priorities.

· Set distributor KPIs and track performance through data-driven scorecards.

· Lead monthly sales, distribution, and inventory forecasting with Demand Planning.

· Manage distributor inventory and product availability.

· Motivate distributor sales teams through effective meetings, presentations, and account calls.

· Convert chain authorizations into distributor and retail execution.

· Conduct market visits to assess retail conditions, competitive activity, and execution.

Requirements and Qualifications

· Six or more years of beverage alcohol sales experience, including direct distributor management.

· Experience with both wine and spirits distributors and beer wholesalers preferred.

· Proven success growing brands through the three-tier system.

· Experience leading field sales teams across multiple states.

· Strong organization and follow-through across programs, budgets, deadlines, and reporting.

· Strong knowledge of pricing, depletions, distributor inventory, and syndicated data.

· Ability to turn data into clear selling presentations and measurable distributor commitments.

· Strong communication, collaboration, and relationship-management skills.

· Ability to work independently in a remote environment and travel 50-60%, including overnight.

· Proficiency in Microsoft Office, Excel, VIP, Circana, and Nielsen.

· Valid drivers license and automobile insurance.

· Ability to lift and move product cases as needed.

· Bachelors degree preferred or equivalent industry experience.

Salary range: $115,000-$150,000 per year.

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