Senior Associate, Planning

Overview The role of the Senior Associate, Planning is to be the day‑to‑day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates. Responsibilities Assist the Manager in development of digital media plan options and recommendations Maintain accurate budget control and flow of media activity and update client on a timely/consistent basis Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency) Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore) Gather and analyze appropriate research to provide sound, strategic, consumer‑insights‑driven digital media recommendations Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met Ensure proper execution of digital media plans by monitoring buys/schedules Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process Demonstrate creativity and agility when problem solving Deliver POVs/position papers on key client issues and/or client opportunities Prepare media authorizations per approved plans/project requests Qualifications 1+ years of Media Planning experience MediaTools knowledge is a must Familiarity with Competitive systems (AdViews/Kantar) Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.) Strong proficiency within Excel Strong communication and presentation skills Professional, with strong teamwork skills Curious and motivated Solution‑oriented problem solver Adept at time management and handling shifting priorities Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. All your information will be kept confidential according to EEO guidelines. Compensation USD $50,065.00 - USD $73,944.00/Annually. #J-18808-Ljbffr