Director of Community Relations

Job Description

Job Description

Director of Community Relations/ Sales & Marketing

Dual Community Coverage- Charter Senior Living of Troy and Godfrey

$65,000–$70,000/year | Full-Time

Lead With Purpose. Drive Occupancy. Build Meaningful Connections.

Charter Senior Living of Hobbs Station is seeking an experienced Director of Community Relations/ Sales & Marketing with assisted living experience who thrives on building relationships, driving occupancy, and helping families find the right place to call home.

This role is ideal for a motivated, organized sales professional who understands senior living sales cycles, values follow-up and accountability, and wants to be part of a mission-driven organization that truly supports its leaders.

Why Sales Leaders Choose Charter Senior Living

At Charter, sales is about more than filling apartments—it’s about helping seniors and families make confident, life-changing decisions while being supported by a collaborative leadership team.

What We Offer

• $65,000–$70,000 annual salary

• Get paid today with ZayZoon

• Free medical insurance plan available

• Paid training, paid time off, and holiday pay

• Medical, dental, and vision insurance options

• Career growth and advancement opportunities

• Supportive leadership and clear expectations

• A positive environment where your voice, strategy, and experience are respected

Position Summary

The Director of Community Relations, Sales & Marketing is responsible for driving and maintaining high occupancy through strategic marketing, relationship building, tours, and consistent follow-up with prospective residents and referral sources. Working closely with the Executive Director, this role plays a critical part in the overall success and growth of the community.

This position requires strong self-motivation, organization, and accountability, with a focus on results, professionalism, and customer experience.

Key Responsibilities

• Achieve and maintain high occupancy through effective sales and marketing efforts

• Conduct community tours and build strong relationships with prospective residents and families

• Manage and follow up on all leads in a timely, professional manner

• Develop and execute local marketing and outreach strategies

• Build and maintain referral relationships with healthcare providers and community partners

• Plan and host community events and marketing activities

• Track sales activity and pipeline progress consistently

• Exercise sound judgment and discretion to support timely move-ins

• Partner closely with the Executive Director and leadership team

Qualifications

• Previous experience in senior living sales and marketing required

• Proven ability to drive occupancy and manage a sales pipeline

• Strong organizational, communication, and follow-up skills

• Self-motivated, results-driven, and professional demeanor

• Ability to build trust quickly with families, residents, and referral partners

What Our Team Members Say

“It truly feels like a family at Charter.”

“The residents become an extension of your own family.”

“You hear a lot of companies talk about values—this is one that actually lives them.”

“Leadership listens, supports you, and wants you to succeed.”

Ready to Lead Sales at a Community That Supports You?

Apply today to join Charter Senior Living of Troy as our next Sales & Marketing Director , where your leadership drives results, your relationships change lives, and your career continues to grow.

Qualified candidates are contacted promptly.