Salesforce Marketing Cloud Architect

Role : Salesforce Marketing Cloud Architect

Experience : 10+ yrs with relevant SF certifications


SFMC expert at architect level who has end-to-end understanding of SFMC. The experience should not be limited to campaign management. It would stretch SFMC for end-to-end prospect management.


Designs, implements, and optimizes scalable, data-driven marketing solutions by leading the integration of Marketing Cloud with other systems, managing the data model, ensuring platform security, and collaborating with cross-functional teams to create impactful customer journeys , campaigns and prospect management.

Key Responsibilities

• Solution Architecture & Design:

Lead the technical architecture and design of Salesforce Marketing Cloud solutions to meet business objectives and marketing strategies.

• Data Management:

Develop scalable data models, define integration strategies with external systems , and ensure data quality and governance within Marketing Cloud.

• Automation & Journey Design:

Architect and guide the implementation of automated customer journeys, campaigns, prospect management and segmentation strategies using tools like Journey Builder and Content Builder.

• Integration:

Design and oversee integrations between Marketing Cloud and other Salesforce products (e.g., Sales Cloud), and third-party platforms, using APIs and other methods.

• Stakeholder Collaboration:

Partner with marketing, data, sales, and IT teams to gather requirements, provide technical guidance, and ensure alignment with overall digital transformation efforts.

• Performance & Security:

Monitor and optimize Marketing Cloud platform performance, ensuring security, scalability, and compliance with industry best practices.


Key Skills and Certifications

• Technical Proficiency:

Deep expertise in Salesforce Marketing Cloud tools, including Automation Studio, Journey Builder, Content Builder, Email Studio, Mobile Studio, and Personalization.

• Data & Integrations:

Experience with data model design, data integration strategies, and working with APIs (REST, SOAP).

• Cross-Functional Collaboration:

Excellent communication and collaboration skills to work effectively with diverse stakeholders.

• Strategic Thinking:

The ability to translate business requirements into actionable, scalable technical solutions.

• Project Leadership:

Experience in leading complex projects, driving technical vision, and managing project timelines and budgets.

• Certifications:

Salesforce Marketing Cloud certifications- SFMC Certified Consultant/Specialist/Architect