Brand Manager

A global athletic brand is seeking a Global Brand Manager to support the development and execution of global brand strategies for the Sportswear business. In this role, you will connect consumer insights, product priorities, and seasonal storytelling to create integrated brand plans that drive consumer relevance and business growth across global markets. You will partner with cross-functional teams to translate strategic priorities into impactful execution, ensuring consistency, clarity, and excellence across all brand initiatives. The role requires collaboration with creative, digital, retail, and geography teams to deliver cohesive seasonal campaigns and adapt global strategies to local market needs. Top 5-7 Skills: Global brand marketing and brand management experience Brand strategy development and execution Consumer, marketplace, and cultural insights analysis Cross-functional stakeholder management and collaboration Integrated marketing across digital and retail channels Project management, planning, and timeline execution Creative brief development and storytelling Requirements for the Role: 6–8 years of experience in brand marketing, brand management, or related functions Strong ability to translate strategy into actionable execution plans Experience developing and supporting integrated marketing campaigns Ability to analyze consumer, cultural, and marketplace insights and convert them into brand opportunities Strong cross-functional collaboration skills with experience working across multiple stakeholders Excellent organizational and project management skills with the ability to manage multiple priorities simultaneously Strong communication skills with the ability to simplify and articulate complex ideas clearly Passion for sport, culture, and consumer-driven brand experiences Ability to thrive in fast-paced, dynamic, and evolving environments Education and Experience: Bachelor’s degree in Business, Marketing, or a related field Or equivalent combination of education and relevant experience 6–8 years of experience in brand marketing, brand management, or related roles Preferred Qualifications (Nice to Have): Experience working within a global or matrixed organization Exposure to integrated marketing across digital, retail, and consumer touchpoints Experience partnering with creative teams to develop marketing briefs and evaluate creative work Familiarity with seasonal planning processes and brand storytelling frameworks Experience collaborating with global and geography teams to localize brand strategies Strong understanding of sport, culture, and lifestyle consumer trends Comfortable working with ambiguity and adapting to changing business priorities Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/ Gender/ Disability/ Religion/ LGBTQI/ Age/ Veterans. #J-18808-Ljbffr Mindlance