Director of Influencer Marketing

Director Of Influencer Marketing

Savage X Fenty is currently looking for a Director of Influencer Marketing. Savage X Fenty is one of the most culturally iconic brands in the world. Influencer marketing is a core acquisition priority and a critical lever in our next phase of growth. We are actively investing in scaling this channel into a high-impact, performance-driven engine that materially contributes to new member acquisition.

We're looking for a Director of Influencer Marketing to define the vision, strategy, and execution for Savage's U.S. influencer ecosystem. This leader will scale our creator program into a best-in-class, performance-driven growth channel. The right candidate is commercially sharp, creatively strong, and moves with urgency. They know how to build systems, structure performance-based partnerships, scale teams, and drive measurable impact.

This is a highly visible role with direct exposure to senior leadership and meaningful influence across the Growth organization.

This position reports to the Sr. Director, Acquisition & CRM and partners closely with Growth, Brand, Creative, Merchandising, and our EU influencer team.

How You'll Make an Impact

As Director of Influencer Marketing, you will:

• Scale influencer marketing into a significant and efficient member acquisition channel.
• Build a structured, performance-driven creator ecosystem spanning micro-influencers and brand ambassadors.
• Own budget management, forecasting, and performance targets for the channel in partnership with senior Growth leadership.
• Establish disciplined performance frameworks tied directly to new member growth, CAC efficiency, and scalable forecasting.
• Drive visible performance momentum within your first two quarters by establishing clear standards, structure, and scalable systems.
• Elevate influencer from a tactical program into a strategic growth lever across the business.
• Maintain a strong pulse on the evolving creator landscape and proactively identify new platforms, formats, and partnership models.

What You'll Own

Micro Influencer Strategy & Scale

• Define and scale Savage X Fenty's micro-influencer program into a high-performance acquisition engine.
• Build a consistent recruitment and activation engine that sources, vets, and retains high-quality creators at scale.
• Develop clear performance standards and ROI-positive compensation frameworks.
• Optimize product seeding, campaign strategy, and creative briefs to maximize both content quality and conversion impact.
• Establish scalable systems capable of supporting thousands of creators efficiently.

Brand Ambassador Strategy

• Identify and recruit high-impact brand ambassadors aligned to growth priorities.
• Structure and negotiate commercial partnerships with a strong understanding of pricing, performance expectations, and return on investment.
• Partner with Legal to ensure contracts protect the brand while enabling speed and flexibility.
• Work closely with Paid Social to unlock amplification, whitelisting, and incremental performance opportunities.

Performance & Reporting

• Build executive-ready reporting that clearly connects influencer output to acquisition impact.
• Develop forecasting models and channel projections in partnership with Acquisition leadership.
• Continuously evaluate and optimize compensation structures and performance thresholds.
• Bring commercial rigor to every partnership decision, balancing brand impact with measurable results.

Cross-Functional Collaboration

• Partner closely with Paid Media, Acquisition, Social, Creative, and Merchandising to align influencer strategy with product launches and seasonal priorities.
• Ensure influencer content is leveraged across paid, owned, and organic channels.
• Collaborate with the EU influencer team to maintain strategic alignment and global consistency while leading the U.S. strategy.

Leadership & Team Building

• Lead and develop a high-performing influencer team, currently consisting of two coordinators.
• Provide structure, mentorship, and clear performance standards while building out the team to support scale.
• Operate hands-on in early phases to rapidly establish structure, raise performance standards, and set the foundation for scale.

What Success Looks Like in Year One

• Influencer becomes a materially larger contributor to new member growth.
• CAC efficiency improves through structured compensation and performance frameworks.
• A scalable recruitment and management engine is operational.
• Clear reporting and forecasting discipline are in place.
• Influencer is established as a credible, performance-accountable growth channel within the organization.

What This Role Is (and Is Not)

• A chance to architect one of the most scalable growth engines in DTC fashion.
• Performance-driven and commercially accountable.
• Highly visible with meaningful executive exposure.
• Fast-moving, collaborative, and outcome oriented.
• A true builder opportunity.

• A gifting coordination position.
• A brand-only or awareness-only function disconnected from measurable performance.
• A maintenance role focused solely on existing processes.
• A slow, overly process-heavy environment.

What You Will Bring

• 6–10+ years of experience in influencer or creator partnerships, with a proven track record of scaling programs at meaningful volume.
• Strong DTC and performance marketing experience; subscription experience strongly preferred.
• Demonstrated ability to build or significantly evolve a creator program into a measurable acquisition channel.
• Commercial fluency — comfortable pricing deals, negotiating terms, reading performance data, and making ROI-driven decisions.
• Experience managing budgets, forecasts, and performance targets.
• Builder mindset with a strong bias toward action and accountability.
• Ability to operate with speed and clarity in a high-visibility environment.
• Experience leading and developing teams and building scalable systems.
• Strong cross-functional collaboration skills
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Where we are:

• This role will be based in our El Segundo Headquarters

Compensation & Total Rewards:

At Savage X Fenty, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Savage X Fenty includes:

• Hybrid Work Schedule*
• Discretionary Paid Time Off* 
• Summer Fridays* 
• Healthcare Plans 
• Employee Discounts 
• 401k 
• Annual Bonus Program 
• Equity Program* 
• And More 

*Varied for retail, fulfillment and fully remote roles.

The annual base salary range for this position is from $135,000-$150,000. The range provided includes the base salary that Savage X Fenty expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.