Personal Training Manager
Crunch - Rocklin
Personal Training ManagerThe primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals. If you're passionate about fitness, enjoy leading a team, and are ready to grow while helping others grow — this is your opportunity. The Personal Training Manager will achieve these objectives by:Lead and manage our Personal Training departmentManaging and coaching the front-end selling process of the CrunchOne Kickoff.Drive monthly sales and session goalsSupport, train, and mentor personal trainers"Owning" the client journey that a customer takes by engaging with our paid programmingMake sure all clients get top-quality serviceTrack performance and report resultsThe Personal Training Manager at Crunch Pembroke Pines is responsible for setting the tone and leading by example. This role ensures that all team members consistently uphold company standards, including punctuality, proper dress code, professionalism, cleanliness, and a friendly, member-focused attitude.Job Duties:Personally lead from the front by performing at least 50% of all CrunchOne Kickoffs (C1K).Actively coach, role-play, and guide personal trainers on effective sales techniques and service delivery.Oversee trainer schedules and allocate resources based on key performance indicators (KPIs).Ensure a strong and consistent execution of the Client Journey, especially during the first 90 days.Guarantee that all Personal Trainers deliver safe, effective, and scientifically backed training programs.Oversee proper and accurate use of training tools including dotFit programs, supplements, goal setting, program design, tracking, and progress updates.Recruit, hire, train, and manage a team of qualified and motivated Personal Trainers.Conduct regular one-on-one meetings with trainers to review performance, provide coaching, and align with both individual and company objectives.Maintain accurate reports and performance data to provide clear insight into the department's success.Communicate key takeaways, updates, and action plans to the General Manager.Qualifications and Skills:Solid understanding of personal training principles, techniques, and effective program designProven ability to sell services and build strong rapport with members and staffFamiliarity with Crunch systems and tools, including VFP, dotFit, ABC/Datatrak, Crunch U, Styku, and moreMust be able to safely and confidently operate and demonstrate use of all club equipmentExperience in coaching, motivating, and leading both individuals and groupsStrong leadership skills with the ability to communicate clearly and effectivelyConsistently brings a friendly, positive, and enthusiastic energy to the team and club environmentStrong commitment to delivering top-level member service and supportHandles member and staff inquiries in a professional, courteous, and solution-focused mannerEducation:Bachelor's degree preferredCurrent CPR certification requiredCertifications (must hold one or more of the following):ACSM Certified Personal TrainerACE Personal Trainer CertificationThe Cooper Institute Personal Trainer CertificationIFPA Personal Fitness Trainer CertificationNASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement SpecialistNESTA Personal Fitness Trainer CertificationNFPT Personal Trainer CertificationNSCA Certified Personal Trainer or Certified Strength and Conditioning SpecialistExperience:2–3 years of experience as a Personal Trainer preferredPrior management experience in a retail or hospitality setting, leading teams of 3–10 people, is a plusSales experience with a consultative approach preferredPhysical Requirements:Ability to work from the club office, move throughout the gym floor, and interact directly with members and staffFrequently required to demonstrate and explain fitness exercises, proper form, and training techniquesMust be able to lift and carry up to 50 pounds on a regular basisCrunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it's an opportunity to inspire others to reach their fitness goals. Our 'No Judgments' philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch's signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.
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