General Manager

Reference: JN-082026-7080684Posted: 2026-08-20Location: Cheshire, England, GBContract type: Full timeCompany: Michael PageJob function: SalesSubsector: Technical / IndustrialSector: Industrial / ManufacturingWhere: CheshireContract type: PermanentConsultant name: Robert GilmoreConsultant phone: +441132437704Clear pathway to future Managing DirectorLead a successful business with genuine influenceAbout Our Client Well-established specialist tools business supplying the plumbing and heating distribution market across the UK and Ireland.Part of and international group, the business has built a strong reputation for innovative products, trusted customer relationships and excellent service. Having achieved significant growth in recent years, company remains ambitious and is well positioned to continue expanding its market presence, product offering and reach into adjacent sectors.This is an opportunity to join a successful business with a strong foundation, supportive ownership and clear ambitions for future growth. Job Description A successful General Manager (remote work but ideally North West) will:Develop and deliver the company's commercial growth strategy.Lead sales, marketing and business development activities.Manage and motivate internal teams, field sales resources and agents.Build and strengthen relationships with key national accounts and buying groups.Identify and develop new routes to market and commercial opportunities.Drive product development and portfolio expansion initiatives.Strengthen brand presence and market positioning.Develop effective pricing and commercial strategies.Monitor competitor activity, market developments and customer trends.Collaborate with wider group functions to support business objectives.Lead strategic planning, forecasting and performance management.Report progress, opportunities and business performance to senior leadership.The Successful Applicant We are seeking an ambitious commercial leader who is motivated by the opportunity to lead and develop a business rather than manage a single function.The General Manager will understand the nuances of managing a small business within a large group. Corporate, big company background might not transfer well.Experience within one or more of the following sectors would be advantageous:Plumbing and HeatingTools and AccessoriesTrade DistributionIndustrial ProductsBuilding ProductsTechnical B2B MarketsSuccessful candidates should demonstrate experience in several of the following areas:Commercial strategy and business growthLeadership of office and field-based teamsKey account management and commercial negotiationProduct development and portfolio managementBrand development and marketing strategyRoute-to-market developmentSales leadershipStrategic planning and business performance managementData-driven commercial decision makingMost importantly, you will possess the leadership capability, commercial acumen and ambition to grow into broader business leadership responsibility. What's on Offer A comprehensive remuneration and benefits package will be offered, commensurate with experience, capability and market expertise.Career ProgressionThis role offers a genuine succession pathway. For an individual who successfully develops and leads the business, there is clear potential to progress towards Managing Director responsibility within the organisation.If you're interested in this role, apply now.People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.