Manager, Programmatic Strategy
$95k - $120kNBCUniversal Inc
Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Manager, Programmatic Strategy will report to the Director of Programmatic Strategy and will play a key role in shaping and executing NBCUniversal’s broader programmatic business strategy across demand and supply. This role will be instrumental at helping future proof NBCU’s programmatic advertising business and will be very collaborative – working regularly with sales, ad operations, product, and planning teams. Responsibilities- Own and develop programmatic business strategy across demand, supply, monetization, marketplace opportunities, translating business priorities and market trends into actionable strategies.
- Identify and evaluate growth opportunities across the programmatic ecosystem, including new partnerships, products, identify solutions, signals, deal types, monetization opportunities.
- Analyze business and partner performance to identify trends, opportunities, risks, and areas for optimization; develop clear recommendations and communicate key insights to the strategy team.
- Assist in day-to-day relationship for DSPs & SSPs for programmatic initiatives.
- Recommend and evaluate new revenue opportunities to enrich and optimize programmatic inventory.
- Tracking performance and surfacing analysis/insights for new product launches.
- Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.
Qualifications
- Bachelor’s degree or equivalent experience
- 5+ years’ experience directly working in programmatic at a leading corporation, agency, technology platform and/or management consulting firm
- Expert Excel user, working with large datasets, consolidating data from multiple sources, writing nested IF formulas
- Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
- Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.
- Must possess a passion for media and strong intellectual curiosity
- Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace.
- Superior attention to detail in analytical insights, written reports, emails, and PowerPoint presentations
- Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines
- Highly collaborative and adaptive to change in fast-paced environment
- Passionate about the television, ad tech, and digital media space
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].$135k
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