ECommerce & Retention Manager

About The Role: The Ecommerce & Retention Manager owns how Mingle keeps and grows its customers online. Reporting to our Founder, you'll lead email and SMS, subscriptions and loyalty, and the performance of our Shopify store, turning first-time buyers into loyal, repeat customers. You'll also support paid media and work closely with Creative, Customer Experience and specialized partners. We're the #1 non-alcoholic RTD cocktail brand in the US, sold in more than 15,000 stores nationwide, plus online through our own site and leading marketplaces. Write and edit email, SMS and on-site copy that drives action and stays true to the Mingle voice. Optimize our automated flows, from welcome and abandonment through post-purchase, replenishment & win-back, and build new ones where there are gaps. Plan the campaign calendar with Creative around launches, seasons and key moments like BFCM & Dry January. Grow our subscriber base and keep subscribers longer, with clear plans to win back cancelled and lapsed customers. Shopify Store and Conversion Own conversion rate and average order value on our Shopify site. Let the data decide. Track customers by cohort and report core metrics monthly in Triple Whale and Shopify, with clear explanations and next steps. Support paid media performance, including customer audiences and retargeting, in partnership with our paid media team. Run review collection through Junip and share customer content with Creative. Partner with our affiliate program to turn affiliate-acquired customers into repeat buyers. Partner with Customer Experience so every touchpoint after purchase builds loyalty. Repeat purchase rate, second-order rate, customer lifetime value (LTV), subscriber growth and churn, site conversion rate and average order value, and email/SMS revenue and list growth. 3–4+ years in retention marketing at a CPG brand. Food, beverage, beauty or wellness experience is preferred. ~ A strong copywriter who can write email, SMS and on-site copy that converts, in Mingle's voice. ~ Hands-on experience with Klaviyo (flows, segmentation, reporting) and an SMS platform like Postscript. ~ Experience running a subscription program on a platform such as Skio or Recharge. ~ Experience improving conversion on a Shopify store through testing. ~ Experience managing agencies and freelancers, and writing clear briefs. ~ Strong analytical skills: cohort analysis, Shopify analytics, test design. Performance bonus tied to repeat purchase, subscriber growth and online revenue goals ~ Upward mobility based on performance: a path to Director of Ecommerce & Retention as the program and team grow ~ Company-sponsored health insurance ~Paid vacation and company holidays ~ Fully remote, with occasional travel for team meetings and launches We pride ourselves on having a strong, dynamic and collaborative team all focused on ensuring everyone feels part of the party. We're growing incredibly fast, but it all comes down to working with people who are smart, passionate, motivated, and bring a skill set in this area that helps bring Mingle to the next level. You will have direct access to our Founder and have an immediate impact on Mingle's business performance by building and leading programs that turn trial into loyalty.