Marketing Coordinator

Marketing Coordinator

Assists marketing leadership with the processing, development, and distribution of personalized and community-specific marketing materials. Assists the division with the marketing coordination of our communities, including full management of the MLS and website. Position is full-time, eligible for company benefits, and is located at the Dallas/Fort Worth division office in Lewisville, Texas. The role is not remote and requires frequent visits to our model home communities located throughout Dallas/Fort Worth.

Duties and Responsibilities

• Organizes and processes work requests from New Home Consultants.
• Produces job requests and coordinates with corporate marketing on the development of the materials.
• Supports the inventory home marketing program by processing website updates, tracking completion dates, labeling photos to upload, uploading interactive floorplans, and reviewing pricing for accuracy.
• Manages, maintains, and audits the MLS content. Partners with accounting to update new inventory homes, entering the data (descriptions, floorplans, photos, etc.) accordingly.
• Organizes and prioritize changes to home listings status.
• Coordinates photoshoots and virtual tours with internal and external partners.
• Assist Sales Team in assessing marketing needs and helping to develop individual marketing plans including identification of new marketing venues and ideas to drive new traffic to their communities.
• Assists with the ordering of closing gifts.
• Plans monthly email marketing for the communities in collaboration with corporate marketing.
• Assists with social media content ideas for new home consultants and communities.
• Assists with the coordination and execution of realtor functions and community events.
• Assists in organizing new model/community grand openings events inclusive of coordinating catering, entertainment, etc.
• Coordinates new model sales center set up with Corporate/signage company.
• Assesses, orders, and maintains community and sales center signage.
• Verifies marketing invoices.
• Coordinates/updates all sales subscriptions/dues/awards with HBA.
• Purchases promotional items and distributes to sales team for special events.
• Assist with special projects as requested and perform additional duties as required.