Rental Counter/Inside Sales Representative

Job Description

Job Description

If you are customer-focused, enjoy a fast-paced environment, and are passionate about supporting the agriculture and construction industry, consider joining the Butler Machinery team as a Rental Counter / Inside Sales Representative. In this role, you will provide exceptional service to rental customers, support inside sales activity, and help drive growth across our rental operations. You’ll work in a first-class culture built on long-term relationships, teamwork, and dedication to delivering an industry-leading customer experience.

What You'll Do

• Act as the primary contact for new, walk-in customers - handling the full rental cycle from inquiry to return.
• Assist outside sales and customers with setting up new accounts, quotations, reservations, attachment/machine selections, contract creation, invoicing and insurance verifications.
• Identify the customer equipment/resource needs, provide the right solutions, and sell/upsell products and services.
• Established new accounts, generate and qualify leads, and warm-call dormant accounts.
• Negotiate pricing within rate strategy, log lost sales, and coordinate hand-offs to outside sales.
• Coordinate with rental technicians and other departments to schedule equipment delivery, pickup, check-out, and check-in.
• Ability to operate in a fast-paced, team-orientated environment, while providing excellent customer service.
• Transact all inbound calls and walk-in traffic.
• Complete call offs, contract returns, and verification of machine hours.
• Perform quick damage inspections.
• Initiate service tickets as required.
• Coordinate with rental maintenance to keep repair states current and prioritize machines as rent-ready based on reservation timelines.
• Coordinate delivery timing and customer expectations with transportation.
• Maintain a clean, organized, and presentable showroom.
• Maintain a professional appearance and welcoming, customer-driven demeanor.
• Ensure safety procedures are enforced both inside and outside of the rental store.
• Be guided by Butler’s mission statement and core values in everything you do.

What You Bring

• High school diploma or equivalent combination of experience, training, and/or education required
• Knowledge of equipment applications and previous rental equipment experience is preferred
• Professional verbal and written communication skills
• Strong customer service skills, organization, and attention to detail
• Strong decision-making and adaptability experience
• Good time management and ability to multitask
• Self-starter and capable of working with minimal direct supervision
• Strong proficiency in efficiently navigating computer and business applications (sales quoting application, Outlook, Excel, Microsoft Office Products, etc.)
• Supportive and strategic-mindset
• Advanced analytical and problem-solving skills
• Clear understanding of Butler’s Mission: To build long-term relationships founded on trust, creating mutual growth and success
• Commitment to Core Values: Our Team, Customer Driven, Integrity, Accountability, Excellence, and Safety
• Valid driver’s license and ability to meet company insurability guidelines

What We Offer

As a family-owned business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued growth and success. Along with ongoing professional development and growth opportunities, we offer a strong benefits package to support our team:

• 10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution
• Health Insurance – 3 plan options
• Health Savings Account – Employer contribution up to $1,300/year
• Dependent Care Flex Spending Account
• Dental Insurance – 2 plan options
• Vision Insurance
• Basic Life/AD&D and Supplemental Life Insurance
• Employer paid Short-Term Disability Coverage – 60% of base pay/salary
• Long-Term Disability Coverage
• Maternity / Paternity Benefits
• Holidays
• Paid Time Off (PTO)
• 401(K) Plan
• Employee Assistance Program (EAP) – including Health Coaching
• SmartDollar – employer paid financial planning program
• Legal Shield/ID Shield products
• Voluntary Benefit options - Cancer Insurance/Accident/Hospitalization

EOE /Vet/Disability
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