Creative Strategist

Rubix is hiring a Creative Strategist to own the creative-to-performance loop for high-growth DTC clients. This person will translate paid media insights into testable creative concepts, brief creators and editors, manage production timelines, and help build repeatable creative systems across accounts. This is a full-time, hybrid role based in New York City, with an expectation of 3 days per week in our FiDi office. About Rubix Agency Rubix is a strategic growth consultancy built for ambitious brands and the entrepreneurs behind them. From seed-stage disruptors to category leaders, we partner with high-growth companies that value smart thinking, rapid iteration, and measurable results. Our multidisciplinary team—equal parts performance marketers, data scientists, creatives, and operators—architects full-funnel growth programs that fuse Paid Media, Performance PR, data-driven Performance Creative, and advanced analytics into one cohesive engine. Whether we’re shaping go‑to‑market strategy, producing scroll‑stopping ads, or sharpening attribution models, everything we do is grounded in rigorous insight and executed with an owner’s mindset. Description Who We Are Rubix is a growth consultancy and performance marketing agency built for ambitious DTC brands and the operators behind them. We pair the rigor of a top‑tier consultancy with the execution of a high‑velocity media buying team — running paid social, paid search, performance creative, and Performance PR for clients like Fishwife, FreshDirect, Kosterina, PetMeds, and Ollie. We don't do retainers and reporting decks. We sit inside our clients' P&Ls — measuring ourselves on the metrics they actually care about (CAC, MER, contribution margin, LTV) and rebuilding their growth engines around AI‑first systems that compound. We operate with the speed of a startup and the standards of a consultancy. Our culture is built on fact‑based thinking, high agency, and a bias for clarity over cleverness. AI is not a buzzword here — it's how we operate, top to bottom. Several Rubix alumni have gone on to C‑suite roles. That's not an accident. The Role As a Rubix Creative Strategist, you sit between the data and the camera. You translate ad performance signals into testable concepts, brief creators and editors with precision, and ship the volume needed to find winners — then systematize the wins into repeatable creative engines. Most agencies treat creative as production. Rubix treats it as strategy. Creative is the single biggest lever in paid social — bigger than audience, bigger than bidding, bigger than budget — and we hire accordingly. You'll own the creative‑to‑performance loop for a portfolio of high‑spend DTC clients, working alongside media buyers, analysts, and a founder who's done this for over a decade. What You’ll Do Performance Diagnosis – Analyze ad performance weekly across managed accounts. Identify winning patterns, fatigue signals, and scaling opportunities. Translate findings into a written hypothesis that drives the next round of creative testing. Creative Concepting – Develop high‑performing ad concepts across UGC, brand video, static, and emerging formats. Write hooks, scripts, and storyboards. Define the messaging architecture (hook → value prop → proof → CTA) and defend it in writing. Brief & Production Ownership – Write execution‑ready briefs that creators, editors, and designers can execute without follow‑up questions. Own production timelines across multiple clients. Generate variations systematically — one winning concept × 5 hooks × 3 formats = 15 testable assets. Creator & Vendor Management – Source and manage UGC creators based on performance fit, not follower count. Direct creator outputs on messaging, visuals, and structure. Hold delivery timelines like a media plan depends on them — because it does. Cross‑Functional Partnership – Partner with media buyers daily. They tell you what's decaying; you tell them what's coming next. Work upstream with strategists on positioning and downstream with analysts on attribution. AI‑Augmented Production – Use AI to expand ideation, generate hook variations, draft scripts, and compress brief production time. Build prompt libraries and workflows the rest of the team can reuse. Triple‑check every AI output — you own the work, regardless of who drafted it. Insight Library & Systems – Translate winning concepts into repeatable playbooks. By month 6, the team has a documented, searchable creative library of winning angles, hooks, formats, and personas — not just ads in a Google Drive folder. How We’ll Measure You (First 6 Months) Creative hit rate ≥ 25% — at least 1 in 4 tested concepts crosses the client's CAC or ROAS threshold. 10–20 net‑new concepts per week per managed account, each with 3–5 variations. Iteration speed under 5 business days — from insight to in‑market test. Within 90 days of full creative ownership on an account, document a CAC or MER improvement attributable to creative changes. Brief quality measured by a near‑zero rate of clarification questions from creators and editors. By month 6, a documented and reusable creative insight library exists across the team. What You’ll Bring to the Team Sharp eye for performance creative — you can look at 30 ads and know which 3 will scale, and explain why in two sentences. Fluent in both languages — equally effective talking to a media buyer about CTR decay and a UGC creator about hook delivery, translating both directions without losing meaning. Strong analytical instincts — you can read a Meta Ads breakdown, spot the variable that mattered, and turn it into a creative call by end of day. Built for velocity — concept to in‑market in days, not weeks. You don't perfect; you ship and learn. Brief discipline — your briefs are the contract. Creators don't ping you with clarifying questions; they execute. AI‑first by default — you experiment with AI weekly in your workflow and have a working point of view on what it's good at and what it isn't. You don't use it as a substitute for thinking. High ownership — you bring recommendations, not problems. If creative is underperforming, you don't wait for a meeting to fix it. Comfortable in ambiguity, accountable to outcomes — you thrive when the brief is incomplete and the deadline is tight. Comprehensive medical, dental, and vision coverage Performance bonus structure for top performers Career acceleration — Rubix alumni have gone on to C‑suite roles at high‑growth DTC brands. We invest in your trajectory, not just your output. Direct access to a founder with deep paid social and creative ops expertise — not a layer of middle management between you and the work that matters AI tooling budget — we expect you to use it What We Offer The base salary for this role is $70,000 – $105,000. In addition to base pay, top performers earn a performance‑based bonus tied to client retention and creative performance outcomes. When determining compensation, we consider relevant experience, demonstrated track record at velocity, and portfolio strength. Our Workplace This role is targeted for a US‑based hire, with a strong preference for NYC for hybrid collaboration. We believe great creative work benefits from being in the same room. We blend in‑office work with remote flexibility but do expect this person to be in the office 3 days a week. Our office is in FiDi. #J-18808-Ljbffr Rubixagency