VP of Brand Strategy

Company Description Fame-X is a Malaysia-based exhibition booth design and build company specializing in custom stands, trade show booths, roadshows, and event solutions. With over 18 years of experience, the company partners with local and international brands to transform ideas into engaging exhibition experiences that drive visibility and business opportunities. Fame-X offers end-to-end services, including concept development, 3D visualization, fabrication, installation, and on-site support, tailored to each client’s objectives and budget. Its multidisciplinary team of designers, project managers, craftsmen, and technical specialists focuses on quality, creativity, reliability, and on-time delivery. Guided by the philosophy “Build for Quality. Stand for Success.” Fame-X has become a trusted partner for brands across Malaysia and beyond. Role Description The VP of Brand Strategy is a full-time remote role responsible for shaping and leading Fame-X’s brand vision across all markets and channels. This leader develops and oversees brand positioning, messaging frameworks, and go-to-market strategies that align with business goals and strengthen the company’s presence in the exhibition and event industry. Day-to-day responsibilities include conducting market and competitor analysis, guiding digital and offline brand campaigns, collaborating with sales and operations on client-facing narratives, and ensuring brand consistency across all touchpoints. The role also involves advising leadership on brand-related investments, monitoring brand performance metrics, and refining strategies based on data-driven insights. The VP of Brand Strategy will mentor cross-functional teams, support key client pitches, and represent the brand in strategic partnerships and industry initiatives. Qualifications Strong Analytical Skills to interpret market trends, customer insights, and campaign performance. Proficiency in Strategic Planning and Digital Strategy to design and execute integrated brand roadmaps. Experience in Consulting and stakeholder management to advise internal teams and clients on brand direction. Foundational understanding of Finance to align brand investments with growth and profitability objectives. Proven leadership experience in brand strategy, marketing, or related fields, ideally within B2B or experiential marketing. Demonstrated ability to develop and implement brand frameworks across digital and physical environments. Excellent communication, presentation, and storytelling skills, with the ability to influence at executive and client levels. Experience managing remote and cross-functional teams in a fast-paced, project-driven environment. Bachelor’s degree in Marketing, Business, Communications, or a related discipline; advanced degree is an advantage. Familiarity with the exhibitions, events, or experiential design industry is highly beneficial. #J-18808-Ljbffr Fame-X (M) Sdn Bhd