Marketing Data Analyst

Job Description Job Title : Marketing Data Analyst Compensation : Pay: $70,000 – $98,500 Job Type: Full Time / Exempt Reports to: Chief Marketing Officer Position Summary The Marketing Data Analyst is responsible for consolidating, analyzing, and interpreting marketing and sales data across multiple platforms, vendors, and locations to deliver actionable insights that support business growth. This role serves as the central resource for measuring marketing performance, connecting campaigns and programs to revenue outcomes, and providing reporting that enables data-driven decision-making. This role serves as the central hub for performance insights, connecting marketing efforts to real business outcomes at the location level. The Marketing Data Analyst works closely with internal marketing teams, external agencies, and operational leadership to ensure marketing performance is clearly measured and translated into informed decision-making. This position is ideal for a highly analytical, detail-oriented marketer who enjoys working with complex datasets, multiple vendors, and fast-growing brands, and who can turn messy data into confident strategic insight. Key Responsibilities Executive Reporting & Location-Level Insights · Develop and deliver recurring performance reports and dashboards highlighting marketing initiatives, campaigns, and promotions by location. · Analyze results at both the corporate and individual location levels to identify insights, trends, opportunities, and risks. · Translate complex data into clear insights and recommendations that support strategic marketing decisions. · Build and maintain dashboards and recurring reports that combine marketing and sales data. Data Aggregation & Analysis · Compile, normalize, and analyze data from multiple sources, including GA4, point-of-sale systems, digital agency reporting, paid media platforms (Google, Meta, TikTok), and email/SMS marketing platforms. · Implement and maintain tracking. Ensure data integrity across platforms, tagging systems, and attribution models. · Develop processes to improve data visibility, reporting efficiency, and performance measurement. · Build reporting frameworks that connect marketing performance with revenue and booking. Program & Promotion Performance · Analyze the effectiveness of marketing programs, promotions, and campaigns. · Measure campaign impact across ticket sales, birthday parties, group events, memberships, and overall revenue performance. · Provide post-campaign reporting and insights to help maximize the impact of future initiatives. · Work closely with multiple marketing agencies and vendors, each with their own reporting methodologies. · Evaluate and interpret third-party reports, consolidating key insights into a unified view. · Identify gaps, inconsistencies, or inefficiencies in vendor reporting and flag opportunities for improvement. · Support ongoing agency coordination and performance optimization.. · Partner with social, email/SMS, web, field marketing and operations teams to align data with marketing execution and provide performance insights. · Assist with ad hoc analysis related to location performance, promotions, or leadership requests. --- Qualifications Education: · Bachelor\'s degree in Marketing, Business Analytics, Data Analytics, Statistics, Business Administration or a related field, or an equivalent combination of education and experience. Experience: · 3–6 years of experience in marketing analytics, business intelligence, performance marketing, or a related analytical role. · Experience collecting, integrating, and analyzing data from multiple sources to support marketing and business decisions · Experience building dashboards and data visualizations using Looker Studio, Power BI, Tableau, or similar business intelligence tools. · Experience working with point-of-sale (POS) or transactional data; Roller experience is a plus. · Experience supporting multi-location, franchise, retail, hospitality, family entertainment, or consumer-facing businesses. · Experience connecting marketing performance metrics with revenue, bookings, customer acquisition, and retention data. · Experience working with marketing agencies, digital vendors, or external analytics partners preferred. · Demonstrated ability to identify trends, optimize campaign performance, and drive measurable business results through data-driven recommendations. · Strong proficiency in SQL or other database querying tools for extracting, validating, and analyzing marketing and transactional data. · Advanced proficiency in Microsoft Excel or Google Sheets, including pivot tables, advanced formulas, data modeling, and reporting. · Proficiency with Google Analytics 4 (GA4), website analytics, paid media platforms (Google Ads, Meta, TikTok), and email/SMS marketing performance reporting. · Strong analytical and critical-thinking skills with the ability to transform complex data into clear, actionable recommendations. · Excellent organizational, project management, and attention-to-detail skills with the ability to manage multiple priorities in a fast-paced environment. · Strong written and verbal communication skills with the ability to present findings to cross-functional teams and executive leadership. · Self-motivated with a continuous improvement mindset and the ability to work independently while collaborating effectively across departments. Core Competencies · Business Intelligence – Translates complex marketing, operational, and financial data into actionable insights that support business decisions. · Strategic Thinking – Connects marketing performance metrics to broader business objectives, identifying opportunities to improve revenue, guest acquisition, and retention. · Analytical Problem Solving – Uses critical thinking and data-driven methodologies to identify trends, diagnose issues, and recommend effective solutions. · Business Acumen – Understands how marketing initiatives influence guest behavior, operational performance, and overall business results. · Continuous Improvement – Evaluates reporting processes, measurement strategies, and analytics tools to improve efficiency and business insight. · Attention to Detail – Maintains a high level of accuracy while managing large datasets, validating information, and ensuring reporting integrity. · Ownership & Accountability – Takes responsibility for data accuracy, reporting quality, and delivering timely insights that support organizational success. · Data Storytelling – Presents complex findings in a clear, concise, and compelling manner tailored to diverse audiences, including senior leadership. Physical Requirements · Ability to sit for extended periods while working at a computer. · Must be able to lift and move up to 25 lbs. (marketing materials or equipment). · Frequent use of standard office equipment, including computer and telephone. · Ability to travel up to 10-15% as business needs require. Work Schedule This is a full-time, exempt position with a standard Monday through Friday schedule. Flexibility is required to support business priorities, reporting deadlines, marketing initiatives, campaign launches, special events and other operational needs as necessary. 401(k) with company match Health, dental, and vision insurance Paid time off and holiday pay Professional development opportunities Flexible schedule to support work–life balance FREE park admission, plus discounts on food and retail. Opportunities to grow with Slick City through training and career advancement. About Slick City Action Park Slick City Action Park is the world’s first and only indoor slide and action sports park designed for all ages. We’re redefining family entertainment by combining massive slides, sport courts, and thrilling attractions into one high-energy destination. With locations expanding nationwide, Slick City is built on innovation, inclusivity, and creating safe, adrenaline-filled fun for every guest. #J-18808-Ljbffr