SEO Specialist

Role Description

We're looking for an experienced and analytical SEO Specialist to take ownership of our organic growth strategy. You will be responsible for increasing Pro Coffee Gear's visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset.

Responsibilities

• SEO Strategy & Execution
  • Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
  • Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
  • Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
  • Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.
• Link Building & Off-Page SEO
  • Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
  • Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
  • Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.
  • Track and report on backlink profile health and link acquisition performance.
• Content Optimization & Collaboration
  • Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.
  • Define and oversee a scalable content roadmap driven by search demand and business priorities.
  • Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement.
• Performance Analysis & Growth
  • Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
  • Regularly audit the website and prioritize fixes based on impact.
  • Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies.

Qualifications

• 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment.
• Proven success with building and executing link acquisition strategies.
• Deep understanding of technical SEO, content strategy, on-page and off-page optimization.
• Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush).
• Strong analytical skills and experience using data to inform decisions.
• Experience collaborating with cross-functional teams (content, dev, UX, marketing).
• Familiarity with Shopify or similar e-commerce platforms is a plus.
• Excellent written and verbal communication skills in English.

Benefits

• Opportunity to make a direct impact on a growing global e-commerce brand.
• Remote role with flexible hours and a collaborative international team.
• Goal-driven culture with autonomy, creativity, and growth opportunities.
• Work with passionate coffee experts and marketers in a niche you'll love.