Digital Marketing Automation Manager

Digital Marketing Automation Manager Who We AreEssity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.At Essity: This Is What We DoAbout the RoleEssity Health and Medical Solutions is looking for an experienced Digital Marketing Automation Manager to lead strategic digital marketing initiatives for assigned therapy brand areas, and will be responsible for developing, executing, optimizing, and measuring integrated marketing programs across websites, email communications, social media, marketing automation platforms, and digital campaigns.The ideal candidate should live in Philadelphia, PA or Charlotte, NC. We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk. What You Will DoThis role bridges brand strategy and digital execution by translating business objectives into comprehensive digital marketing plans.The Digital Marketing Automation Manager serves as the primary digital marketing advisor to the Brand Marketing teams and develops and leads integrated digital marketing strategies aligned to therapy area brand objectives:Integrated digital campaign planning and executionWebsite strategy, governance, and SEOEmail marketing strategy and executionManage marketing automation platforms and define customer journeysSocial media strategy and optimizationAnalytics, reporting, and performance optimizationDigital agencies and vendor management1. Website governance/SEO Own website strategy and content roadmaps for assigned brandsPrioritize website enhancements and ongoing maintenance requestsPartner with Brand Teams to ensure content aligns to customer needs and business goalsCoordinate website projects with vendors, agencies, IT, and key internal stakeholdersOversee SEO implementation and content optimizationMonitor website performance and recommend improvementsLead website quality assurance and launch readiness reviews2. Social media strategyDevelop and manage annual social media strategies across assigned brandsPartner with agencies and vendors on content execution and reportingAlign with Brand Teams on social content planning and advise on audience engagement recommendations/best practicesManage organic and paid social optimization recommendationsMonitor social performance and identify growth opportunitiesEnsure alignment between social channels and broader campaign objectives3. Email marketing Own email communication strategy and execution, including “Always On” emails as well as campaign-specific and other electronic comms as neededAlign with Brand Marketing Teams on content planning and advise on audience engagement recommendations/best practicesDevelop and deploy segmented email campaigns through ClickDimensions and HubSpotCreate and optimize marketing automation workflowsManage audience segmentation and database qualityConduct A/B testing and personalization initiativesEnsure compliance with legal, privacy, and regulatory requirements4. Marketing automation platformsSupport adoption of marketing technology platforms (HubSpot, Asana, ClickDimensions, CRM)Optimize campaign workflows using Asana and marketing automation toolsImprove campaign tracking and reporting processesIdentify automation opportunitiesMaintain documentation and process standardsProvide training and support to marketing stakeholdersWho You Are5+ years of digital marketing experience with demonstrated success leading integrated digital marketing campaignsProven expertise in website strategy, SEO, content optimization, and website governance, including partnership with agencies, IT, and cross-functional stakeholdersStrong hands-on experience with marketing automation and CRM platforms and marketing automation platforms, such as HubSpot, ClickDimensions, and related campaign management toolsExperience developing and optimizing email marketing programs, customer journeys, audience segmentation, A/B testing, and lead nurturing campaignsDeep understanding of organic and paid social media strategy, content planning, audience engagement, and performance optimizationExperience working in a global, matrixed organization, with the ability to influence cross-functional teams and manage multiple stakeholders across regions and functionsStrong analytical skills with experience measuring campaign performance, interpreting digital metrics, and making data-driven recommendations to improve resultsDemonstrated success managing external agencies, vendors, and digital partners while balancing strategic priorities and project executionHealthcare, medical device, pharmaceutical, or other regulated-industry marketing experience preferred, with knowledge of privacy and compliance requirementsExcellent communication, collaboration, and project management skills with the ability to translate business objectives into effective digital marketing strategiesWhat We Can Offer YouAt Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Compensation and Benefits: Expected Compensation Competitive annual salary + annual incentive bonus + benefits Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience. Along with competitive pay you will be eligible for the following benefits: United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance Wellness program provided through Rally Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401(k) with employer match and annual employer base contribution Company paid Basic Life, AD&D, short-term and long-term disability insurance PTO offering with Paid Holidays Scholarship program for children of Essity employees. Additional Information The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. If you require reasonable accommodation as part of the application process please contact View email address on click.appcast.io, we are improving lives, every dayWorking at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.Application End Date:Job Requisition ID:Essity265206SummaryLocation: Charlotte, NC; Philadelphia, PAType: Full time