Vice President, Consumer Payments, Content, Media & Digital Innovation

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Visa will accept applications for this role until at least 08-31-2026 Job Description The Vice President of Consumer Payments, Content, Media & Digital Innovation for Latin America and the Caribbean will lead Visa’s consumer marketing agenda across the region. This leader will connect brand, media, content, digital engagement, CRM, sponsorships, data, and innovation into one clear strategy that strengthens Visa’s relevance and drives business growth. The VP will report to the LAC Chief Marketing Officer and partner closely with Global Brand, Strategy, Sponsorships, Product, Sales, Marketing Services, Insights & Analytics, Technology, Finance, Legal, agencies, and market teams. This is an opportunity to build a connected marketing model for LAC, combining creativity, commercial discipline, media effectiveness, data, and AI-enabled innovation to deliver measurable impact. Key Responsibilities: Strategic Leadership: Define and lead Visa’s consumer marketing strategy across LAC, connecting brand, product, consumer engagement, media, content, sponsorships, and business priorities into an integrated growth agenda. Consumer Payments Marketing: Lead strategies for priority growth areas including Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities. Brand, Content, and Social: Build consistent, locally relevant brand, creator, content, and social strategies that help Visa show up with cultural relevance and speed. Media Strategy and Governance: Oversee regional media strategy, investment governance, audience planning, agency partnerships, performance measurement, and optimization across consumer, brand, client, and market priorities. Digital, CRM and Data Activation: Advance DTC, CRM, personalization, marketing technology, and responsible first-party data activation to deepen consumer engagement and improve outcomes. Marketing Services Media: Partner with Marketing Services, Sales, Client Marketing, Consulting, and market teams to scale client-facing media solutions with clear commercial and measurement standards. Innovation and AI-Enabled Marketing: Champion experimentation, test-and-learn models, automation, AI-enabled media capabilities, and new ways of working that improve speed, relevance, and effectiveness. Budget and Investment Management: Manage regional marketing investments with strong prioritization, governance, financia