Manager, Social Media and Audience Engagement

Job Description

Job Description

WHO WE ARE

The Edison Electric Institute (EEI) is the association that represents all U.S. investor-owned electric companies. Our members provide safe, reliable electricity for nearly 250 million Americans, and operate in all 50 states and the District of Columbia. Collectively, the electric power industry supports more than 7 million jobs in communities across the United States and drives economic growth and prosperity. EEI also includes hundreds of industry suppliers and related organizations as Associate Members.

EEI employees are required to work in office Monday-Thursday, and have the option to work remotely on Fridays.

KEY RESPONSIBILITIES OF THE MANAGER, SOCIAL MEDIA AND AUDIENCE ENGAGEMENT:

The Manager, Social Media and Audience Engagement, is responsible for supporting the development, execution, and optimization of EEI’s digital content strategy to help advance the organization’s public policy, member engagement, thought leadership, and reputation-building goals. This individual creates and curates compelling digital content across platforms—including EEI’s website, social media channels, email campaigns, and multimedia products—to drive engagement and deliver consistent messaging to key audiences.

Reporting to the Managing Director, External Communications, the Manager works closely with the Senior Director of Digital Content on cross-functional planning to ensure that digital communications are timely, strategic, and aligned with EEI’s brand, voice, and policy priorities.

Other important responsibilities of the Manager, Social Media and Audience Engagement , include:

• Develop and Implement Digital Content Strategy:
  • Lead the creation and implementation of EEI’s digital content plans, amplifying key messages, promoting industry initiatives, and supporting EEI’s advocacy efforts that all align with EEI’s core communications pillars.
  • Ensure digital content aligns with communications campaigns, editorial calendars, and organizational goals.
• Curate Engaged Audiences :
  • Maximize the usage of content from print publications, speeches, events, news articles, and external engagements for digital audiences.
  • Collaborate with writers, designers, and subject matter experts to produce clear, engaging, and audience-specific materials.
• Manage Social Media Presence:
  • Oversee EEI’s day-to-day social media operations and content calendar. Develop and schedule posts, carefully track EEI mentions, and monitor trends to maximize reach and impact. Develop graphics and multimedia content in coordination with Senior Director of Digital Content.
• Track Digital Performance and Optimize Engagement:
  • Monitor performance of digital content using analytics tools. Provide regular reports on engagement metrics, web traffic, and social media impact. Use data to make informed decisions, improve strategy, and expand reach to key audiences.
• Support Efforts to Identify and Implement New Use Cases for AI Tools
  • Stay current on emerging AI tools and trends and work across the Communications team to find opportunities to enhance and streamline functions.
• Support Multimedia and Web Projects:
  • Assist in capturing multimedia content such as videos, podcasts, infographics, and digital storytelling assets. Coordinate with web and IT teams to support enhancements to EEI’s digital platforms and ensure optimal user experience.
• Coordinate with Internal Teams and Member Companies:
  • Collaborate with departments across EEI—including government relations, policy, international, and storm response teams—to tailor digital content and campaigns to audiences/platforms. Share content and messaging toolkits with member company communicators and help amplify shared initiatives.
• Support Crisis and Emergency Communications:
  • Support digital communications during extreme weather events and other urgent or high-profile situations. Help ensure timely updates and unified messaging across channels.

REQUIRED & PREFERRED QUALIFICATIONS:

• A bachelor’s degree in Communications, Digital Media, Journalism, Marketing, or a related field is required. Certification in digital marketing, content strategy, or analytics is a plus.
• 6-8 years of experience managing content across platforms including websites, social media, and email marketing tools. Relevant experience in policy communications and with energy issues is preferred.
• Experience using audience and performance insights to inform creative and content development across organic and paid digital channels.
• Excellent writing, editing, and content development skills for digital platforms.
• Proficiency in using Microsoft Office 365, content management systems, email marketing platforms, and social media scheduling tools (e.g., Sprout Social, Hootsuite).
• Strong grasp of SEO, web analytics (e.g., Google Analytics), and performance metrics.
• Ability to manage multiple projects in a fast-paced environment, with strong attention to detail.
• Creative, collaborative, and proactive problem-solver with an eye for storytelling and audience engagement.
• Strong interpersonal communication skills and ability to work cross-functionally, including interviewing executives and other industry leaders on camera.
• Occasional travel required for EEI-hosted events, industry conferences, media opportunities, and other external engagements. Approximately 8%.

HOW TO APPLY

Interested applicants should apply online through EEI’s career site. EEI uses Clear Company as our applicant tracking system. An application is considered when all required fields are completed.

COMPENSATION

The salary range for this role is $80,000 – $125,000. Starting annual salary will be determined on individual qualifications. We offer a competitive benefits package that includes medical, dental, vision, 401k, paid time off, tuition assistance, wellness incentives and programs, transportation subsidy, and professional development opportunities. The role is eligible for a performance based annual bonus.

PHYSICAL AND SENSORY DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EEI is committed to providing a productive and safe environment. To achieve that goal, we conduct background and reference check investigations for all final applicants being considered for employment. Equal Opportunity Employment M/D/F/V.