Product Marketing Associate

Wurth Baer Supply Company is a leading specialty wholesale distributor to the woodworking industry, offering a wide range of hardware, tools, and shop supplies. The company operates 29 distribution locations across the United States and is a subsidiary of the Würth Group, a privately held company headquartered in Germany. Position Summary We are seeking a proactive and enthusiastic Product Marketing Associate to join our marketing team onsite at our headquarters in Vernon Hills, IL. The associate will support marketing initiatives across digital and traditional channels, assist with campaign planning, measure performance, and collaborate with cross‑functional teams to promote products, services, and brand. Key Responsibilities Assist in planning, creating, and executing marketing initiatives across digital and traditional channels. Manage social media content creation, scheduling, and tracking to grow and maintain a consistent brand presence. Support email marketing campaigns, including design, content development, and performance tracking. Ensure brand guidelines and messaging are consistently applied across all marketing materials and communication channels. Provide support for event coordination, including tradeshows, marketing events, and other promotional activities to enhance brand visibility and generate leads. Collaborate closely with the Marketing and Product Management teams to develop effective marketing materials such as social media graphics, emails, flyers, catalogs, and promotional assets. Play a key support role in product launches and ongoing promotional efforts. Assist with special projects as needed, including market research, analytics, campaign tracking, and reporting. Support administrative and operational marketing tasks, including SAP-related work (training provided if needed). Track and analyze performance of social, digital, and other marketing campaigns and share insights with the team. Stay current on marketing trends, social media best practices, and emerging tools and platforms. Qualifications Bachelor’s degree strongly preferred in Marketing, Communications, Business, or a related field. Prior experience in a marketing role with a strong focus on digital and social media marketing. Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software and tools is advantageous. Graphic design experience, with the ability to create visually engaging social posts, emails, and print materials. Experience with email marketing platforms and social media management tools. Familiarity with SAP is a plus but not required. Strong organizational skills and attention to detail. Excellent communication and collaboration skills. Self‑motivated, adaptable, and eager to learn and take on new challenges. Creative thinker who brings fresh ideas and is willing to try new approaches. What We’re Looking For This role is ideal for someone who enjoys being a key support player, takes pride in helping a team succeed, and is passionate about marketing, creativity, and collaboration. You should be comfortable juggling multiple projects, working cross‑functionally, and contributing both strategically and tactically to everything from tradeshows to digital campaigns. Location Würth Baer Supply Company – 909 Forest Edge Drive – Vernon Hills, IL 60061 Compensation $60,000 to $65,000 annual salary range based on experience. Pre‑Employment Screening All candidates will be tested for THC. A positive result will result in disqualification. Benefits Bundled consumer‑driven Medical, Dental, and Vision coverage (Blue Cross Blue Shield, Aetna, VSP). 401(k) with matching program; company matches half of the first 5% of annual compensation. 8 paid company holidays. Vacation: 2 weeks (0‑5 years), 3 weeks (5‑10 years), 4 weeks (10‑15 years), 5 weeks (15+ years). Sick time honored with a salary‑based system for salaried employees. Tuition reimbursement program. Referral program. Employee discount. Equal Opportunity Employer Würth Baer Supply Company is an Equal Opportunity Employer. #J-18808-Ljbffr