Vice President, Brand Experience

Company Description

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.


Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.


As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.


How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.


Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.


Open - We value diverse perspectives and new ways of working.


Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.


If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.


Let's shape the future together.


Overview

The Vice President, Brand Experience plays a key role in leading media strategy and providing thought leadership for a high-profile client account. Reporting into the EVP, Brand Experience, this role is responsible for developing innovative media solutions, overseeing the execution of integrated media plans, and ensuring the agency's work exceeds client expectations. The VP will serve as a key client contact, driving strategy, building relationships, and mentoring a talented team of media professionals.


Responsibilities

Strategic Leadership:

• Collaborate with EVP to lead the planning process and integration across each assigned brand/account
• Direct and nurture the development, presentation, and maintenance of communication plans to build a competitive advantage including: insight development, innovation road maps, pivotal initiatives, big but relevant ideas, updates, and point-of-views (POVs)
• Provide comprehensive media thought leadership, challenging the team to deliver innovative solutions tailored to the client's needs
• Establish strong working relationships with senior client contacts and balance their expectations with agency goals
• Partner with internal teams to develop insights into brand extensions through evaluations and recommendations of cross-platform concepts; high degree of partnership across various areas/teams requires open and flexible collaboration style

Performance Marketing Leadership:

• Co-own with EVP the end-to-end strategy for customer acquisition across all paid channels to drive trial activations and scalable subscription growth
• Lead and mentor a high-performing team of acquisition marketers, channel specialists, and media partners to deliver against aggressive growth KPIs.
• Develop and optimize the trial funnel-ensuring efficient customer acquisition/trial, and high conversion from trial to paid subscriber.
• Drive a culture of experimentation, testing, and iteration-overseeing roadmap of A/B tests across creative, copy, landing pages, and audience targeting.

Team Management and Development:

• Lead and mentor cross-functional teams, fostering a culture of trust, inclusion, and respect
• Manage and work alongside EVP on media planning to co-manage and mentor a team with varying levels of experience
• Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent recruitment and development efforts
• Co-manage and mentor teams with varying levels of experience, ensuring high-quality results and professional growth

Organic Growth and Client Service:

• Engage directly with clients, articulating strategies with data and clear metrics
• Build and nurture client relationships to elevate the partnership
• Assist in setting organic growth goals and drive adherence to growth roadmaps and business plans
• Model outstanding client service, convey passion for clients' businesses, and serve as a point of escalation for client concerns

Qualifications

• 12+ years of media planning and buying experience, with progressive responsibility and discernment in marketing and communications, and team management.
• 5+ years of progressive DTC/Acquisition experience driving trial and subscriber growth for consumer entertainment and streaming products
• Proven ability to manage and grow high-profile client relationships, delivering exceptional media strategies that drive results.
• Extensive experience with all media types, including digital (display, search, social, mobile), programmatic, national and local video, print, radio, OOH, and more.
• Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
• Excellent communication, presentation, and negotiation skills, with the ability to influence client decisions and present compelling strategic ideas.
• Demonstrated critical thinking and problem-solving skills, with a focus on driving innovative solutions.
• Fluency with media planning tools like MediaTools, and a solid understanding of data and analytics to inform strategy.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $146,490 - $230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/11/2025.

All your information will be kept confidential according to EEO guidelines.


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Compensation Range: USD $146,490.00 - USD $230,460.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2025.