Senior Graphic Designer

The Senior Designer will lead web, paid ad and social design for SWISSGEAR, part of Group III’s brand portfolio, which also includes LUSSO. This person will shape how SWISSGEAR shows up everywhere travelers find us: on our site, on social, in email, on Amazon and in retail. They’ll take ideas from brief to final asset, raise the bar on visual craft, and help guide the work of the designers around them. This is a hands-on role for a digital-first designer who loves both a big seasonal campaign and the small details that make a banner, ad or post perform. The Senior Designer will work closely with the Creative Lead and with our copy, social, ecommerce and paid media teams to make sure every asset is on-brand and ready to perform. Location: Florida or New York (onsite) Reports To: Creative Lead Responsibilities Campaign & Web Design Lead design on seasonal and promotional campaigns (Black Friday, holiday, back-to-school, Father’s Day) across web, email, social and paid media. Design homepage banners, landing pages, gift guides and product page modules for swissgear.com, built to convert and designed mobile-first. Design promotional and lifecycle emails, along with the modules and templates behind them. Paid & Social Creative Create paid ads for Meta, Google, Pinterest, Amazon and programmatic display, including full size sets and variations for A/B testing. Design organic social content for Instagram and TikTok, including feed posts, carousels, Stories and short-form video graphics. Adapt designs across formats (1:1, 4:5, 9:16, 16:9 and standard display sizes) without losing quality or hierarchy. Use performance data from the paid and ecommerce teams to refine creative and test new ideas. Amazon & Retail Create Amazon A+ content, brand store modules and retailer creative for partners like Target. Brand Standards & Team Leadership Keep the brand system and templates current and consistent across every channel. Review the work of junior designers and freelancers, and give clear, specific feedback. Manage timelines in Notion and Figma and hit launch dates across many projects at once. Education Bachelor’s degree in Graphic Design or a related field, or equivalent experience. Experience 5+ years of graphic design experience, ideally at a consumer brand, retailer or agency, with a focus on digital. A portfolio that shows strong web, paid ad and social work, plus solid layout and typography. Experience designing for ecommerce, including site banners, landing pages and email. Hands-on experience with paid social and display ads, and an understanding of what makes an ad stop the scroll. Technical Skills Expert in Figma and Adobe Creative Suite (Photoshop, Illustrator). Knowledge of platform specs and best practices for Meta, TikTok, Google and Amazon. Competencies Comfortable with fast turnarounds and many projects at once, without letting quality slip. Communicates clearly with non-designers, takes feedback well and can explain design choices. Nice To Haves Motion design and short-form video editing (After Effects, Premiere or CapCut) for TikTok, Reels and paid social. Experience with Amazon A+ content and brand stores. Experience in travel, luggage, outdoor or lifestyle brands. Familiarity with AI image tools and how to use them responsibly in a brand workflow. Experience mentoring junior designers or managing freelancers.