Digital Marketing Analyst

To support influencer marketing initiatives, the full-time remote Digital Marketing Analyst will manage campaign tracking, analyze data for client reporting, and execute paid social campaigns across platforms like TikTok and Instagram. Key responsibilities: Conduct data cleaning and analysis to support client reporting and customize dashboards for program-specific KPIs Develop and execute paid social strategies in collaboration with account management and optimize campaigns for performance Assist in creating new methodologies and publishing industry insights to enhance program efficacy Required qualifications: 3 to 5 years of relevant work experience in agencies or in-house marketing roles Strong strategic and analytical background with advanced skills in Google Sheets/Excel Proven experience in data analysis and the ability to derive insights from complex datasets Familiarity with social media marketing KPIs and media buying processes Effective communication skills, particularly in cross-functional team settings