Brand Manager, Digital Marketing

Job Description

KFC Corporation, based in Plano, Texas, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world's largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America.


In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company's restaurant brands - KFC, Pizza Hut, and Taco Bell - are global leaders of the chicken, pizza, and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.

This person plays a pivotal role in leading the overarching strategy of the KFC Digital Calendar. The Digital Marketing Manager is responsible for developing and executing integrated digital strategies that drive brand growth, customer engagement, and revenue across digital channels. This role partners cross-functionally to deliver impactful campaigns, optimize the digital customer experience, and leverage data-driven insights to continuously improve performance.

Responsibilities

Key Responsibilities:

• Collaborate with Marketing and Brand teams to understand campaign priorities and business objectives, applying a digital-first lens to bring initiatives to life across channels and platforms.
• Develop a promotion campaign calendar to grow Digital sales, ensuring alignment with business priorities, campaigns, promotions, and partnerships.
• Partner with cross-functional teams (including Partnerships, PR, Media and Owned channels) to extend campaign reach and enhance visibility across digital platforms.
• Work closely with external creative agencies to develop compelling digital content for mobile app, web, email, and paid media
• Translate campaign strategies into clear digital requirements and execution plans, effectively cascading direction to eCommerce, product, and technical teams to ensure seamless delivery.
• Oversee the end-to-end technical execution of digital campaigns, partnering with eCommerce and product teams to ensure a seamless and optimized user experience.
• Lead digital communication strategies for campaigns, including CRM planning, execution, and performance analysis.
• Lead Field and Franchisee communications on plans including strategic slide development and continuous management of field notification channels.
• Analyze key digital performance metrics such as sales mix, profitability, active users, and conversion drivers to evaluate impact and inform optimization strategies.
• Monitor competitive landscape, consumer behavior, and emerging technologies to identify opportunities for innovation and growth.
• Drive continuous improvement through testing, learning, and applying insights to enhance campaign effectiveness and ROI.
• Develop and support team capabilities, fostering a high-performance culture focused on curiosity, accountability, and results.

Qualifications

Required Qualifications:

• You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
• Education:
  
  • Bachelor's degree from an accredited 4-year university in Marketing or a related field.
• Experience:
  
  • 8+ years of relevant experience with Bachelor's, 6+ years with Master's.
  • Experience in a Digital Marketing position for a consumer products company ($500M+ in size) with a background in customer relationship management, loyalty, and/or e-commerce preferred.
• Skills:
  
  • Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.
  • Strong analytical skills to interpret data and form action-able recommendations.
  • Exceptional project management capabilities, including driving great outcomes in a fast-paced environment.
  • Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers.
• Mindset:
  
  • Relentless in the pursuit of excellence and maintaining high standards.
  • Resourceful and adaptive in ambiguous situations with a proven ability to operate "in the grey."
  • Resilient in the face of obstacles and persistent in driving towards results.
  • Thrives in a collaborative environment.

Salary Range: $125,200 to $139,840 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.