Senior Paid Advertising Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Advertising Strategist based in United States. This role sits at the center of high-performance digital growth, owning paid media strategy across multiple client accounts and turning data into measurable business outcomes. You will lead campaign direction across search and social channels, shaping how budgets are allocated and optimized for maximum ROI. The position blends hands‑on analytical work with strategic advisory responsibilities, requiring both deep platform expertise and strong client leadership. You will work closely with cross‑functional teams to ensure campaigns are fully integrated with broader marketing and conversion strategies. In this environment, decisions are driven by data, testing, and continuous iteration. The role is ideal for someone who thrives in fast‑paced, performance‑driven settings where impact is visible and immediate. Accountabilities Own end‑to‑end paid media strategy, execution oversight, and performance outcomes across a portfolio of client accounts, ensuring campaigns consistently meet ROI, lead quality, and efficiency targets. Develop and optimize campaigns across platforms such as Google Ads, Microsoft Ads, Meta Ads, and related paid channels, including testing strategies for audiences, creative, bidding, and conversion paths. Translate client business goals into structured paid media strategies, including campaign architecture, budget pacing plans, KPI frameworks, and performance benchmarks. Monitor account health daily and proactively identify risks, inefficiencies, and growth opportunities, delivering actionable recommendations before issues escalated. Lead client‑facing discussions, presenting performance insights, strategic recommendations, and data‑backed narratives that influence decision‑making and long‑term direction. Collaborate with internal teams including analytics, creative, SEO, and client success to ensure cohesive, integrated marketing strategies across all channels. Contribute to team development by mentoring peers, refining best practices, improving workflows, and supporting continuous improvement across paid media operations. Requirements 7+ years of experience in digital marketing or paid media, with deep hands‑on expertise in paid search, paid social, and multi‑channel campaign management. Proven ability to manage complex client accounts or multiple portfolios, with full ownership of strategy, optimization, reporting, and performance delivery. Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into clear, actionable recommendations. Advanced proficiency with platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, and related reporting and tracking tools. Experience presenting performance insights and strategic recommendations to clients or senior stakeholders with clarity and confidence. Strong understanding of attribution, conversion tracking, budget pacing, audience segmentation, and experimentation methodologies. Excellent communication and client leadership skills, with the ability to influence decisions through data‑driven storytelling and strategic reasoning. Benefits Competitive compensation aligned with experience and impact Remote‑first work environment within the United States Opportunity to lead high‑impact client accounts with direct influence on business outcomes Exposure to advanced paid media strategies, tools, and experimentation frameworks Collaborative, performance‑driven culture focused on continuous improvement Career growth opportunities through mentorship, leadership exposure, and strategic ownership Access to modern marketing tools, platforms, and ongoing learning opportunities #J-18808-Ljbffr Jobgether