Director, Community Marketing

Director, Community Marketing

Bentley is seeking a senior community marketing leader to define and shape how users and technical audiences engage with us across our community ecosystem. This role will own the strategy and evolution of Bentley's community experience, with the Communities Hub as a core pillar. The right person will think beyond platform management, helping Bentley build more meaningful engagement with developers while creating a connected model across digital engagement, peer connection, customer programs, and selective in-person activations. This is a senior, player-coach role for someone who can set strategy, lead a small team, and bring fresh ideas to how Bentley builds a more modern, credible, and valuable community experience over time.

Responsibilities:

• Community Strategy & Experience
• Own Bentley's broader community strategy across developers, users, and customers
• Shape a connected community model across digital and in-person touchpoints
• Oversee the Communities Hub to ensure it is intuitive, active, and valuable
• Bring fresh, outside-in thinking to how Bentley builds community

• Developer & User Communities
• Lead the evolution of Bentley's developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences
• Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs
• Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem
• Identify new ways to build trust, participation, and long-term engagement with developers and other key community segments

• Programming, Content & Activation
• Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience
• Oversee in-community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries
• Help shape community-led activations that deepen engagement, strengthen peer connection, and make Bentley's ecosystem more dynamic and useful over time

• Cross-Functional & Team Leadership
• Partner closely with Bentley stakeholders to align priorities, roles, and processes
• Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment
• Lead and develop a small, high-impact team responsible for day-to-day execution of the Communities Hub and Bentley User Groups
• Operate as a player-coach, setting direction and standards while staying close enough to the work to guide quality and execution
• Create focus, momentum, and strong operating rhythm in a function that is still being built and refined

What Success Looks Like:

• Bentley builds a stronger and more credible approach to engaging developers within its broader community ecosystem
• Developers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over time
• The Communities Hub becomes a more trusted, intuitive, and valuable destination
• Community programs and touchpoints feel more connected, intentional, and strategic rather than one-off
• Community engagement grows in quality, relevance, and consistency
• Internal teams view community as a meaningful channel for engagement, insight, and advocacy

Qualifications:

• 10+ years in community, community marketing, digital engagement, platform strategy, or related roles
• Open-source community experience and/or open-source community platforms
• Proven experience building, scaling, or evolving digital communities or community platforms
• Strong big-picture thinker who can connect strategy to execution and bring structure to a growing function
• Excitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what works
• Demonstrated ability to think creatively and outside the box about how communities should be structured, activated, and grown
• Experience leading community operations, engagement programs, and cross-functional stakeholder alignment
• Experience leading and coaching small teams in fast-moving, matrixed environments is a plus
• Curiosity around the usage of AI in workflows, ideally some experience adopting this in a professional setting
• ClickUp experience preferred

What We Offer:

A great team and culture – please see our colleague video. An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start. An attractive salary and benefits package. A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

About Bentley Systems:

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

Equal Opportunity Employer: Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination Bentley participates in e-Verify / Right to Work Notice Request an Accommodation: As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling View phone number on click.appcast.io or sending us an email at View email address on click.appcast.io