Director of Marketing

Job Title

What You'll Do:

Grow the database:

Win new members from the Colorado Springs and Pueblo corridor through geo-targeted digital, social, CTV, radio, and out-of-home.

Focus acquisition spend on the guests with the highest lifetime value potential, not just the most sign-ups.

Build activation programs that turn a first visit into a second and third.

Grow customer lifetime value:

Lead Chamonix Rewards, including tier strategy, segmentation, and personalized offers that increase carded play and trip frequency.

Own direct marketing: the right guest, the right offer, the right time, with reinvestment set by what a guest is worth over time rather than on a single trip.

Spot declining guests early and win them back before they're gone.

Partner with player development so host outreach and marketing offers work together.

Build the brand:

Position Chamonix as Southern Colorado's mountain escape and give Bronco Billy's a clear, distinct role alongside it.

Lead creative, content, PR, and agency partners so both brands speak with one voice in every channel.

Market the full resort (hotel, dining, spa, entertainment, and events) to drive overnight stays and length of stay.

Lead with data:

Set annual and quarterly plans and budgets, and report on KPIs and campaign ROI.

Use guest research, database analytics, and competitive data to decide where to spend and what to stop.

Lead the team:

Build and mentor teams across acquisition, retention, and entertainment. Work side by side with gaming, hotel, food and beverage, and finance so marketing is the hub of the guest experience.

Represent the properties with local businesses, tourism partners, and the Cripple Creek community.

What You Bring:

A track record of revenue and market share growth you can quantify. Launch or turnaround experience preferred.

Depth in casino database marketing, loyalty, CRM, and digital.

Fluency in customer lifetime value: you can read a P&L and defend reinvestment decisions by segment. Experience building teams and managing agencies.

Education and Experience:

Bachelor's degree required; MBA preferred. Colorado or regional gaming experience a plus.

7+ years of progressive marketing leadership in gaming, hospitality, or resorts.

Who This Is Not For:

Someone who wants to be told what to do. You'll set the direction and own the results.

Someone who wants to run marketing from inside the marketing department. This job lives on the casino floor and in every other department's business.

Someone looking to maintain what's already here. We're hiring to change it.

How Success Is Measured:

Year-over-year net revenue growth

Cripple Creek market share and share of Colorado Springs gaming spend

Customer lifetime value by segment, and the share of new members who become high-value guests

Active membership, carded play, and trip frequency

Hotel occupancy and RevPAR

Guest satisfaction/NPS

Marketing ROI

Compensation and Benefits:

$150,000 annually + based on experience.

Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.

Qualifications

Skills:

Marketing: Expert

Behaviors:

Functional Expert: Considered a thought leader on a subject

Enthusiastic: Shows intense and eager enjoyment and interest

Leader: Inspires teammates to follow them

Education:

Bachelors or better in Marketing.

Masters or better in Marketing.

Experience:

7+ years of progressive marketing leadership in gaming, hospitality, or resorts.

Licenses & Certifications:

Gaming Permit/License

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.