Senior Marketing Specialist

Job TitleSenior Marketing SpecialistJOB SUMMARYWhat: Edison House is looking for a hands-on Senior Marketing Specialist to run the marketing behind our memberships, private events and restaurants. You operate as a one-person marketing machine: you build the campaigns, manage creative production, and measure results. With many resources at your disposal, you will own paid media, email marketing, our referral and win-back programs, our creator/influencer program, our websites and search presence, and the weekly numbers that tell us what's working. The job in two words: generate leads.Why: Edison House grows when the right people find us, visit and join. This role owns that pipeline: a steady, growing flow of new member, event, and dining leads. This is not a strategize-and-let-others execute role; it is a hands-on execution role. Strategy is set in collaboration with the CEO.How: You'll report to the CEO and work alongside our creative and paid media agency partners and our Membership, Private Events and Food & Beverage teams. You are responsible for managing the key strategic and resource relationships that make the marketing engine work, and for deploying and optimizing a large marketing budget across multiple channels and managing the success of all marketing efforts. This is an individual contributor role, not a manager role; you execute the work yourself.TO BE SUCCESSFUL AS THE SENIOR MARKETING SPECIALIST YOU WILL NEED TO BE:• A doer first: you would rather launch it and fix it than plan it for another week• Fluent in both creative and numbers: you can make the ad and tell whether it worked• Relentless about follow-through: nothing you start sits half-finished• Comfortable as a team of one who also gets the most out of outside partners• A clear, direct writer with good taste and a feel for the Edison House brand• Proficient at using modern-day marketing tools, including Hubspot and AI, including both \"do's\" and \"don'ts\" of these technologiesREGULAR DUTIES FOR SENIOR MARKETING SPECIALISTPaid media (about 30%)• Build, launch and optimize Google and Meta campaigns yourself, every week, measured against new members, event bookings and restaurant covers• Keep testing audiences, offers and creative, and shift spend toward what worksCreative (about 25%)• Make ads, short-form video and copy yourself• Manage our social media accounts, including posting, planning, and audience engagement• Brief agency partners on larger shoots and campaigns, and check their work against the brandOwned channels and programs (about 30%)• Outbound email marketing across memberships, private events, and restaurant• Run our creator program: creator visits and creator nights• Grow Juniper reservations and build a list of diners we can reach again• Maintain our websites and Google profile, and grow our visibility in search and AI search• Collaboration with Sales to ensure CRM hygiene and make sure every lead source is captured and routed to the right teamMeasurement (about 15%)• Keep tracking and attribution accurate across every channel: what happened, why it happens, what it means and what we're doing nextWHAT SUCCESS LOOKS LIKE• Lead flow grows month-over-month across memberships and private events, and you can explain why• Every week: new creative goes live, reports and data are reviewed carefully and budgets are optimized accordingly• Juniper builds a steady base of repeat diners• Agency partners understand expectations and deliver high-quality content on timeADDITIONAL REQUIREMENTS• [4+] years in marketing, running paid campaigns (Google, Meta) yourself• A portfolio that shows creative you made and the results of the campaigns it ran in• Working comfort with CRM and email tools (HubSpot a plus), Google Analytics, Meta Ads Manager and Google Ads• Working skill with design and video editing tools (Adobe, Canva, CapCut or similar) A PLUS• Experience in hospitality, restaurant or membership marketing a plus• Experience as the entire marketing function at a small company a plus• Ability to work some evenings and weekends around launches, events and shoots• Standard technological proficiency (Microsoft Suite)Finalists will complete a short, paid work sample: review an ad account and name three fixes, then make three ads from raw photos and explain how you would test them.EDISON HOUSEEdison House is a private social club located in downtown Salt Lake City, offering a 30,000 square foot clubhouse which includes two restaurant concepts, four bars, workout facility, private event space, concert venue, and rooftop pool. Learn about Edison House at Type: Full-timeLocation: Salt Lake City, UT · [On-site / Hybrid]• [4+] years in marketing, running paid campaigns (Google, Meta) yourself• A portfolio that shows creative you made and the results of the campaigns it ran in• Working comfort with CRM and email tools (HubSpot a plus), Google Analytics, Meta Ads Manager and Google Ads• Working skill with design and video editing tools (Adobe, Canva, CapCut or similar) A PLUS• Experience in hospitality, restaurant or membership marketing a plus• Experience as the entire marketing function at a small company a plus• Ability to work some evenings and weekends around launches, events and shoots• Standard technological proficiency (Microsoft Suite)Finalists will complete a short, paid work sample: review an ad account and name three fixes, then make three ads from raw photos and explain how you would test them. #J-18808-Ljbffr Edison-House