Marketing Manager

Job Description

Job Description

Description:

Job Summary

Blake’s Orchard & Cider Mill (BOCM) is hiring a Marketing Manager to support the Marketing team in the day-to-day execution and completion of marketing campaigns, events, and promotions—while also playing a meaningful creative role in shaping how the Blake’s brand story is told. This is an execution-driven position with significant creative scope. Day-to-day, you will own the master marketing calendar, project management, and cross-channel coordination, ensuring campaigns are planned, scoped, and delivered on time. You will also serve as a primary copywriter, lead public relations efforts, contribute creative ideas across campaigns, and represent the brand on camera and in front of media when called for. Blake’s is more than cider and donuts—we offer an experience, a tradition, and a feeling—and this role helps shape how that comes through in our marketing.

Key Responsibilities

• Drive Day-to-Day Execution: Support the Director of Marketing by translating strategic priorities into actionable plans and completing the day-to-day work that brings campaigns and projects to the finish line on time and on brand.
• Own the Master Marketing Calendar: Maintain a master marketing calendar across all Blake’s business units and locations; track timelines, deliverables, and dependencies; keep projects organized and moving forward.
• Execute Campaigns: Translate strategic direction into timelines, deliverables, and next steps; ensure campaigns go live on time across all channels.
• Coordinate Across Teams: Partner with internal teams and business units to gather inputs and align on needs; ensure marketing requests are clear, scoped, and well-executed; keep stakeholders informed throughout each project.
• Brand Storytelling: Help shape and articulate the Blake’s brand story across campaigns, events, and seasonal moments, ensuring our voice and positioning come through consistently across every touchpoint.
• Lead Copywriting: Serve as the primary copywriter across content, campaigns, email, SMS, web, and creative tasks—maintaining a consistent and on-brand voice.
• Own Public Relations: Lead Blake’s public relations efforts, including media outreach, press materials, partnerships, and reactive press opportunities; build and maintain relationships with local and regional media.
• On-Camera & On-Set Presence: Represent Blake’s on camera and on set when needed for brand video, partner content, behind-the-scenes moments, and media appearances.
• Contribute Creative Ideas: Generate and refine creative ideas for campaigns, events, and content; help translate selected concepts into executable plans the team can deliver.
• Review & Approve Projects: Review and approve creative deliverables, content, and campaign assets to ensure they are on brand, on strategy, and ready to launch.
• Support Events, Promotions & Channel Execution: Help coordinate marketing for events, activations, and seasonal campaigns; assist with deployment of email, SMS, web, paid media (with external partners), and social scheduling—maintaining consistency in messaging and timing
• Run the Marketing Operation: Manage project tracking, intake processes, and workflows; identify ways to improve efficiency and reduce last-minute work; monitor campaign performance and support post-campaign reporting.
• Multi-Location Coordination: Connect execution and storytelling across all Blake’s locations—Armada, Almont, Big Apple, and South Lyon—so each location is supported within one cohesive Blake’s brand.

Qualifications, Skills & Requirements

• 3–6 years of experience in marketing, project management, or campaign execution.
• Strong organizational and project management skills; able to manage multiple campaigns and many moving pieces simultaneously in a fast-paced, deadline-driven environment.
• Strong copywriting skills; able to capture brand voice across web, email, SMS, social, and press materials.
• PR or media-relations experience (or a strong interest in growing into it); comfortable writing press releases, pitching local media, and managing partnerships.
• Comfortable on camera and on set; willing to represent the brand publicly when needed.
• A creative thinker who actively contributes ideas in addition to executing assigned work.
• Familiarity with digital marketing channels (email, SMS, social, web, paid ads) and how they work together in integrated campaigns.
• Hands-on experience with project management tools (ClickUp, or similar).
• Strong written and verbal communicator; comfortable briefing creative partners and aligning stakeholders.
• Detail-oriented and proactive; able to spot gaps before they become problems and follow through without prompting.
• Collaborative and adaptable; able to work effectively across teams and adjust to shifting priorities.
• Reliable transportation and ability to travel to all of Blake’s locations: Armada, Almont, Big Apple, and South Lyon.
• Bonus: experience working with multi-location, multi-brand, hospitality, food/beverage, or retail businesses.

Why This Role Matters

• This role is essential to ensuring marketing initiatives are executed on time, on brand, and aligned with strategic priorities.
• You will create structure and consistency in a fast-moving environment while supporting campaigns that drive traffic, events, and revenue.
• You will also contribute meaningfully to how the Blake’s brand story is told—through copy, public relations, and on-camera moments.
• Creative input and idea generation are welcomed and expected; this role rewards both strong execution and original thinking.

Working Conditions 

• Hybrid schedule based out of Blake’s Armada, MI campus: 3 days per week on-site, 2 days remote. Additional on-site presence required for events, shoots, key team collaboration days, and seasonal peaks.
• Travel to other Blake’s locations (Almont, Big Apple, South Lyon) as needed for campaign coordination, event execution, and content/PR opportunities.
• Work environment is split between a climate-controlled office and outdoor settings across the orchard, retail, tasting room, and event venues. Normal outdoor weather and travel hazards apply.
• Weekend work is required during festival and fall season; standard five-day weeks apply during off-season months. When required, Monday–Friday schedule will shift to accommodate.

Disclaimer

This job description in no way states or implies that these are the only duties to be performed. The employee will be expected to follow any other job-related instructions and to perform other job-related duties requested by their supervisor. Blake’s Orchard & Cider Mill is an equal opportunity employer.