Brand Ambassador

Job Description:

ABOUT US
Post Parade is a small production partnership between Kentucky native Brook Smith and esteemed Napa winemaker Thomas Rivers Brown. Sourcing from some of the most coveted vineyards in Napa Valley, Post Parade focuses on site-specific Chardonnay, Cabernet Sauvignons, and Cabernet Franc. Named after the captivating moment when thoroughbred horses walk onto the racetrack, minutes before the starting gate, Post Parade represents the culmination of hard work, planning, and a bit of luck. Thomas and Brook believe this transcendent moment perfectly translates into their shared winemaking and viticultural vision.
We are seeking a multi-talented sales and hospitality rockstar to join the Post Parade team full-time. This is a dynamic, fast-paced role for someone who is personable, organized and passionate about creating exceptional guest experiences. The Brand Ambassador will play an important role in representing Post Parade both with our clientele and within the local hospitality community, building relationships that help grow awareness and referrals.
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DUTIES & RESPONSIBILITIES
Sales Management & Hospitality – 70%
• Represent the Post Parade brand as a co-point of contact for hospitality, tours, tastings, and guest relations
• Assist guests with booking tasting appointments, ensuring that all clients receive confirmation emails
• Assist with set-up and break-down of tasting spaces and maintaining overall winery appearance and aesthetic as directed.
• Have thorough knowledge of the Post Parade story and available wines to provide customized recommendations based on customers’ preferences
• Share stories with guests that build brand loyalty and offer an engaging experience – effectively selling wine through relationship development
• Collaborate with co-workers to provide service and hospitality that exceeds our competitors and our guests' expectations
• Assist in booking business travel and be comfortable hosting in-home tastings offsite at clients’ homes and collaborating for dinner events at restaurants across the country
• Conduct each sale from bottle to delivery (i.e., oversee the entire sales process through to customer receipt, including promptly addressing any issues that may arise)
Assist with wine shipments (i.e., packing of wine, re-routing of shipments, replacing broken shipments, printing labels, scheduling UPS/FedEx pick-ups, and other shipping duties as necessary)
• Assist in a concierge role for customers by referring other wineries and local restaurants to our guests
• Assist in targeted outreach to referral partners such as drivers, concierges, restaurants, and wineries in order to get brand exposure and drive visitation
• Respond in a timely manner to all calls, texts, and emails inquiring about orders, shipping, tasting requests, etc.
Support the execution of all on-site events, including but not limited to winery dinners, member events, group lunches, etc.
• Handle wine shipment coordination including packing, rerouting, replacing broken shipments, label printing, and scheduling pick-ups

Operational Support – 25%
• Perform outreach campaigns (phone/SMS/email), delivering a sales-focused approach to generate DTC sales
• Assist with social media management across Instagram, Facebook and LinkedIn, including content posting, engagement, and maintaining an active and consistent brand presence.
• Assist with wine club runs, including member communications, customer service, order follow-up, and other administrative support as needed.
• Enter sales orders into Commerce7, ensuring orders are complete and accurate
• Maintain up-to-date consumer database (i.e. update payment information, billing/shipping addresses, etc.)
• Set follow-up tasks and make notes of customers’ preferences, purchasing habits, and other sales opportunities
• Restock inventory of wines and required materials
• Clean and buff all stemware
• Develop and maintain strong relationships with other wineries, drivers, tour and transportation companies, and high-end destination management companies.
• Participate in networking events to promote referral business
• Manage inventory monthly across multiple platforms onsite and at fulfillment houses[RW1.1]
• Assign and manage tasting supply monitoring with team
• Perform outreach campaigns (phone, SMS, email) with a sales focus to generate DTC revenue
• Restock wine and materials inventory, maintain cleanliness and presentation of tasting supplies and stemware
Administrative Support – 5%
• Complete monthly inventory reconciliation
• Print sales forms, menus, and marketing materials
• Ensure all order forms are up-to-date and accurate
• Closing out all data input and orders within 24 hours of receipt
• Other duties as necessary (i.e., supply pickup, lunches, wine drop-offs, third-party shipments, warehouse pickups)
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PROFESSIONAL REQUIREMENTS
• Must be 21 years of age
• Bachelor’s Degree preferred
• Minimum 3 years of luxury customer service/hospitality experience in wine or related industries
• Exceptional organizational, problem-solving, project management, and self-motivation skills
• Strong customer service, hospitality, and multitasking abilities with keen attention to detail
• Excellent communication skills, both written and oral
• Passion for and knowledge of Napa Valley wines and food & wine culture
• Comfortable navigating the demands of a multi-faceted role with a workload that might typically require multiple team members
• Clean professional appearance
• Ability to lift 50 lbs (cases of wine)
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BENEFITS
• Major Medical Insurance
• 401K plan participation with optional company
• 15 Paid Time Off days (vacation/sick)
• Paid Holidays including New Year’s Day, Presidents' Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Veterans’ Day, Thanksgiving Day, Christmas

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