Senior Analyst, Paid Media - CTV (Embedded Role, Entertainment Client)

Embedded Team Member, Warner Brothers Discovery

Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

About This Role

This is a unique opportunity to work as an embedded team member with our client, Warner Brothers Discovery, out of their Flatiron District office in New York City, gaining the kind of hands-on, brand-side experience that is rare in a traditional agency role. If you've ever wanted to see your paid media strategies come to life from the client's seat, this role puts you in that position while still being part of Starcom's broader network and career development opportunities.

What You'll Do

This role will focus on driving business goals for Warner Bros. Discovery's Streaming Services. You will help execute paid CTV campaigns across digital buying platforms such as Amazon, Roku, Vizio, Samsung, LG, PlayStation, Xbox, and other OTT/CTV partners.

• Execute global campaigns with a variety of goals (subscriber acquisition, installs, tune-ins, etc.).
• Help lead CTV planning and media-buying across certain territories and/or brands, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus.
• Keep abreast of market trends and developments, also liaising with partners - identifying new betas and tech to drive our CTV offering forward.
• Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
• Manage CTV strategists and managers to ensure best practices are followed, and there is flawless execution on campaigns.
• Optimize campaigns with the goal of generating efficient conversions (cost per acquisition).
• Serve as the CTV expert, platform partner, and trend-spotter.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Qualifications

1-2+ years of hands-on paid media experience, with at least 1 year within CTV, media agency experience strongly preferred. General understanding of Connected TV and OTT, with experience using self-service media buying tools (e.g. Amazon DSP) Able to link media outcomes with business outcomes. A problem solver at heart, interested in working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential Proven project management, self-organization and prioritization skills - ability to multi-task with effective resolution management in a fast-paced, growing environment Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously. Analytical with a comfort in dealing with numbers and reporting Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours. Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger team. Including cross-functional support to other bid-based buyers (social, search and programmatic). Proficient in Microsoft Office systems, specifically in Excel. Clear communicator who can translate strategy into action. Bachelor's Degree or higher preferred