Staff Product Manager

In partnership with Aquent, we are seeking an exceptional leader to join a pioneering organization dedicated to guiding families through significant, high-stakes decisions, making a profound impact on their lives. This company operates at the intersection of technology and human-centered service, empowering individuals to navigate complex life choices with confidence and clarity. Our client is committed to leveraging cutting-edge product strategies to ensure their platform remains a trusted authority, particularly in categories where expertise, credibility, and decision quality are paramount. Shape the Future of Discovery and Trust This pivotal product leadership opportunity offers a unique chance to define how individuals find, trust, and choose essential services, driving sustained organic acquisition and innovating within the evolving landscape of AI-mediated discovery. You will be instrumental in building the product-led growth systems that transform initial interest into qualified, high-intent engagement, directly influencing market leadership and impact in a mission-driven environment. Your expertise will directly shape the company’s digital footprint and how millions discover essential services, making a tangible difference in their lives. You’ll lead strategic initiatives that bridge the gap between user intent and trusted solutions, setting new standards for how expertise and credibility are presented in an increasingly AI-driven world. What You’ll Do Lead product strategy and roadmap for platform performance across traditional, AI-mediated, voice, and agentic search, maintaining and extending leadership in AI search citation share. Translate complex SEO signals, algorithm shifts, and discovery changes into actionable product decisions and roadmap priorities, collaborating closely with specialists. Define and evolve the company’s presence across the AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, integrations, voice interfaces, and agentic endpoints. Monitor and interpret shifts in AI platform behavior and discovery landscapes, translating insights into product guidance and prioritization to achieve accelerated organic acquisition growth in high-intent segments. Evolve AI discovery measurement frameworks and tooling to support new channels and novel approaches, effectively measuring new surfaces. Build direct acquisition loops into product surfaces, integrating features like sharing, comparison tools, decision aids, and community-driven content. Collaborate with product peers to embed product-led growth mechanics that drive organic acquisition without paid spend, implementing at least one product-led growth loop within a core flow. Define metrics, baselines, and targets for organic and AI discovery, sizing opportunities and leading learning agendas. Translate ambiguous discovery signals into actionable product bets and investment recommendations. Embed authority, expertise, and trust signals into product surfaces and content systems, vital for high-stakes decision categories, and meaningfully strengthen these signals within product surfaces. Ensure AI systems accurately reflect credibility signals like review integrity, content quality, and decision support depth. Develop a clear point of view on AI disintermediation risk and integrate it into the product roadmap, potentially launching and attributing at least one new distribution surface (e.g., an integration, voice endpoint, or agentic integration). Required Qualifications 7–10+ years of experience in SEO, organic growth, product strategy, or related roles. Demonstrated depth in SEO fundamentals and a proven track record of shipping product surfaces that directly moved organic acquisition outcomes, not just advising on them. A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it’s heading. Comfort with ambiguous, evolving data sets and the ability to build robust measurement approaches where none exist yet. Strong opinions on trust-sensitive, critical content and product systems, with an ability to advocate for user integrity. Proven ability to write clear requirements, design and run experiments, partner closely with engineering, and own delivery end-to-end. Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces. Experience managing or mentoring other practitioners; a track record of elevating the product intuition and execution quality of the team around you. Preferred Qualifications Marketplace or aggregator experience. Experience in regulated or health-adjacent domains. Prior Generative Engine Optimization (GEO) work. Agentic distribution experience. Why This Role Matters You will thrive in a mission-driven environment, contributing to work that helps families make meaningful, high-stakes decisions. This is a unique opportunity to shape organic and AI discovery strategy at a pivotal moment in the search-to-AI transition. This role combines deep SEO expertise, AI discovery strategy, and product-led growth—three skill sets that rarely sit in one seat, offering unparalleled professional development. You will have high-leverage influence across multiple products and cross-functional partners, with the chance to define how SEO, generative engine optimization, and product-led growth evolve together, leaving a lasting impact on millions of lives. About Aquent Talent Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #J-18808-Ljbffr