Lead MarTech Product Strategist

Role Description

Adswerve is looking for a Lead MarTech Product Strategist specializing in Adobe Customer Journey Analytics and the Adobe Experience Platform to join our Digital Experience team. This Lead Martech Product Strategist is a pivotal role designed for a CJA expert who can navigate the intersection of marketing technology and business growth with minimal supervision. You will move beyond day-to-day tactical execution (although tactical execution will remain an important component of the role when necessary) to defining the broader strategic path for our more complex clients, ensuring their MarTech stack is a driver of value realization. As a leader, you will mentor junior talent, manage multi-resource project teams, and institutionalize excellence by building internal standards and knowledge banks.

Responsibilities

• Architect comprehensive MarTech roadmaps that align with long-term client growth trajectories and business objectives.
• Lead enterprise-level Adobe Experience Cloud (i.e. CJA, AJO, CDP, AEP, etc.) projects with minimal guidance, serving as the primary point of contact for sensitive or high-level strategic discussions.
• Anticipate client needs and potential roadblocks, surfacing new business opportunities and putting "failsafes" in place before issues arise.
• Own the delivery of client projects from a value perspective, ensuring service delivery to drive measurable business impact.
• Manage project teams comprising multiple MarTech resources, ensuring cohesive delivery on complex initiatives.
• Act as the final line of defense for quality; perform QA and sign-offs for team members’ work and guide colleagues on quality requirements.
• Regularly build, optimize, and document internal team standards, processes, and knowledge-sharing banks to support team scalability.
• Provide broad technical strategy across diverse MarTech tools, with a lean toward AEP, CJA, AJO, CDP, and/or Target.

Qualifications

• Proven experience with Customer Journey Analytics and the underlying Adobe Experience Platform including (1) XDM schema design, (2) identity stitching, and (3) CJA workspace architecture.
• 6–8+ years of experience in marketing technology, with a proven track record of managing complex stacks and data integrations.
• Demonstrated experience moving from tactical implementation to high-level strategy (e.g., leading digital transformation or stack consolidation projects).
• Strategic understanding of the Adobe Experience Platform (AEP) scope and toolset and how other Adobe Experience Cloud products integrate at the platform level.
• Exceptional ability to communicate complex technical concepts to non-technical stakeholders and navigate sensitive client situations with poise.
• Experience in building internal SOPs, QA frameworks, or training modules.
• Demonstrated collaborative and “self-starter” mindset, with innate curiosity and critical thinking skills.

Requirements

• This position pays a base salary of $125,000 to $150,000 per year. Wage differential is based on training and experience.

Benefits

• Medical, dental and vision available for employees.
• Paid time off including vacation, sick leave & company holidays.
• Paid volunteer time.
• Flexible working hours.
• Summer Fridays.
• “Work From Home Light” days between Christmas and New Year’s Day.
• 401(k) Plan with 5% company match and no vesting period.
• Employer Paid Parental Leave.
• Health-care Spending Accounts.
• Dependent-care Spending Accounts.
• Employer Paid Basic Life Insurance.
• Voluntary Life Insurance (Employee/Spouse/Child).
• Employer Paid Short & Long Term Disability.
• Employee Assistance Program (EAP).
• Continuing Education Reimbursement.
• Employee Referral Bonus Program.
• Monthly Remote Work Stipend.
• New Hire Office Equipment Reimbursement.