International Marketing Manager

We are seeking an experienced International Marketing Manager to join a leading gaming company at their Shanghai office. This is a full-time role.About the roleThis role involves leading international marketing, managing global ad placements, and developing targeted strategies for user growth. You'll monitor and optimize campaigns, with a focus on Western markets. Fluency in English and Mandarin is required.Job DetailsOversee international marketing, ad placements, and community management. Develop and execute strategies that align with the overall product distribution plan.Research the Western market to create effective regional marketing strategies and ad placement plans, aligned with the product’s core content.Manage ad placements on international platforms (e.g., Facebook, Google, TT/affiliate channels), monitor ad performance, analyze data, adjust strategies, and generate regular reports. Plan annual ad placement strategies for the gaming business and identify new growth opportunities.Monitor market trends and competitor activities to stay informed about new promotional models and explore innovative ways to drive user growth.Job RequirementsBachelor’s degree or higher with over 3 years of experience in promoting card/RPG/SLG games in international markets, with a successful launch track record.In-depth knowledge of platforms like Facebook and Google, with extensive experience in international market expansion and digital marketing.Strong project management skills, capable of independently planning and executing comprehensive marketing campaigns.Proficient in data analysis, with the ability to adjust promotional strategies based on data insights.Highly motivated with strong leadership skills, diligent, responsible, and able to work under pressure.Fluent in both English and Mandarin Chinese.Keen market awareness, adaptability, and the ability to independently explore new markets.