Search Engine Optimization Analyst

Summary

Develop and implement comprehensive search strategies across search engines, answer platforms, and AI-driven channels to enhance content discoverability, authority, and user engagement. Drive innovative SEO, AEO, and GEO initiatives to support organizational growth and patient acquisition.

Job Details

Employment type: Contract

Pay Information: $40.00 - $50.00 per hour

Location: Hybrid in Bloomington, MN

Role Overview:

As a Search Strategist, you will lead the development and execution of integrated SEO, Answer Engine Optimization, and Geolocation strategies focused on acquiring and engaging new patients and members. You will optimize content for traditional and emerging search platforms, including AI-powered environments, ensuring visibility and relevance across multiple channels. Collaborating closely with marketing and web teams, you will oversee technical SEO processes, content optimization, and data analyses, continuously evolving search practices to meet modern discovery behaviors. Your work will directly support the organization’s mission to improve community health through innovative digital visibility.

Day in the Life

• Develop holistic SEO, AEO, and GEO strategies for multiple platforms.
• Conduct technical audits and implement site improvements.
• Optimize website content for search rankings and AI visibility.
• Collaborate with marketing teams on content and search best practices.
• Analyze search performance and generate insights for continuous improvement.

Your Qualifications

• Minimum 5 years of search optimization experience, including SEO.
• Proven project management skills, with ability to meet deadlines.
• Strong collaboration, communication, and stakeholder engagement skills.
• Experience with Adobe Analytics or Google Analytics.
• Proficiency with SEO tools like SEMrush, Moz, BrightEdge, Screaming Frog.
• Knowledge of AI search environments, AEO, GEO, and structured data.
• Familiar with content optimization for conversational and voice search.
• Technical skills including schema markup, entity-based SEO, and knowledge graphs.
• Data analysis and visualization expertise (Excel, PowerPoint).
• Self-starter, curious, adaptable, and detail-oriented.

What We Believe In

Celarity believes a key part of creating happy careers is first creating inclusive connections for ALL talent through exposure and access. Celarity knows the importance of providing exposure, access, and equitable opportunities and is on a mission to connect open, qualified, and available candidates to careers in the Marketing, Creative, Digital, Operations, Human Resources, and Financial industries. Celarity is an Equal Opportunity Employer. For Celarity, it’s about the quality of relationships through ethical business practices. We have a responsibility to employees, clients, and the community. Hiring decisions are made without regard to: Race • color • creed • religion • national origin • gender • age • marital status • disability • public assistance status • veteran status • sexual orientation or any other characteristic protected by federal, state, or local laws.