General Manager

Overview

General Manager
Overview

The General Manager contributes to profitable sales growth by executing the overall store strategy. This includes leading and engaging the team, driving operational and merchandising excellence, developing associates and leaders, and executing sales-building programs that enhance the customer experience and deliver business results.

Primary Responsibilities
Customer Service

• Model, coach, and hold the team accountable for delivering outstanding customer service.
• Engage with associates and customers to enhance the overall store experience.
• Conduct regular store walkthroughs to ensure pricing and signing accuracy.
• Reinforce service expectations through consistent leadership presence and follow-up.

Sales & Business Performance

• Analyze sales, profit, expense, and performance data to identify opportunities.
• Communicate business objectives, priorities, and performance results to the team.
• Strategically drive sales through store walkthroughs, coaching, and leadership interactions.
• Improve consistency around key performance metrics and execution standards.
• Participate in peer group discussions to address business trends and share best practices.

Team Development

• Provide in-the-moment coaching and feedback to associates and leaders.
• Maintain performance notes and take timely action to address performance gaps.
• Strengthen each leader's ability to execute business priorities and develop their teams.
• Use recognition and rewards to reinforce positive behaviors and strong performance.
• Motivate associates and leadership teams to align with company strategy and goals.

Specialty Businesses

• Lead and support Salon Managers, Beauty Managers, Supervisors, and their teams.
• Analyze sales, expenses, and performance trends to drive improvements in specialty businesses.
• Partner with specialty leaders to ensure strong execution, customer engagement, and profitable growth.

Performance Standards

• Support shrink, safety, and operational excellence initiatives.
• Consistently meet established performance standards, including sales, service, profit, productivity, attendance, and leadership expectations.
• Ensure the store operates in alignment with company policies, procedures, and brand standards.

What You Get

• Eligibility for bonus under the Management Incentive Plan .
• A competitive benefits package, if eligible, including:
  • Medical, dental, and vision benefits
  • Term life insurance
  • Paid vacation and holidays*
  • 401(k) with company match
  • Associate merchandise discount across all Catalyst Brands

All associates are eligible for an associate discount on merchandise at Catalyst Brands. For paid holidays, associates who are eligible for paid vacation are also eligible for eight paid holidays during the calendar year. Store hourly associates scheduled to work on a designated holiday will receive additional compensation.

*For paid vacation days and eligibility requirements for other benefits, please visit .

About Catalyst Brands

Catalyst Brands ignites America's most beloved retail brands to make fashion accessible to all. Our portfolio features the legendary department store JCPenney , as well as iconic specialty retail brands Aéropostale, Brooks Brothers, Lucky Brand, and Nautica .

Established in 2025, when JCPenney and the former SPARC Group combined, Catalyst Brands operates approximately 1,800 retail stores, shop-in-shops, and eCommerce platforms throughout the U.S. and Canada. Catalyst Brands also serves leading wholesale accounts in North America and beyond.

For more information, visit catalystbrands.com .

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Pay Range

USD $90,720.00 - USD $129,600.00 /Yr.