Social Media Marketing Consultant - Beauty & Wellness

We’re looking for a hands-on consultant with experience managing Instagram for b eauty and wellness businesses, particularly salons and spas. You’ll work with our team to assess clients’ marketing needs, develop tailored strategies, help win new business, and support ongoing account management.

Responsibilities

• Develop and refine service workflows: Improve client qualification, onboarding, day-to-day operations, and performance review processes based on client needs. Define deliverables, service scope, and team responsibilities.
• Participate in client pitches and help close deals: Join prospective client discussions, present proposals, and address objections. Use relevant case studies to explain the value of our services, expected outcomes, deliverables, and pricing rationale. Review why deals are won or lost to improve sales materials and client communication.
• Participate in day-to-day client delivery: Work directly with clients to understand their needs, develop account strategies and content plans, and review performance. Collaborate with the team to deliver the agreed services.
• Standardize processes and build team capabilities: Turn practical experience into reusable SOPs. Provide hands-on guidance, review case studies, and check deliverable quality to help the team consistently serve more clients.

Requirements

• Hands-on experience managing social media for US nail salons: You have directly managed account strategy, execution, and performance reviews for paying clients and can clearly explain your responsibilities and how you worked with others.
• Demonstrated results supported by evidence: You can share case studies showing improvements in qualified inquiries, bookings, or revenue over a defined period, with clear data sources and an explanation of the actions behind the results.
• Experience pitching to clients and helping win business: You have worked directly with clients to assess their needs, present proposals, address objections, and support pricing discussions and deal closure.
• Ability to stay involved in hands-on delivery: You are familiar with Instagram content planning, production coordination, publishing, and analytics, and understand how nail salons attract local customers and convert interest into bookings. You can communicate with clients in English, assess content quality, coordinate delivery, resolve issues, and share your expertise with the team.

Preferred Qualifications

• Experience as an operations lead or senior consultant at a social media agency serving local businesses in the US, with involvement in both sales and client delivery.
• Practical experience improving delivery efficiency through AI tools, automation, or standardized service packages.