Senior Product Marketing Manager

Location This is a hybrid remote/in-office role. Company Mandate Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy. About our Company Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata. About the Team As the Senior Manager, Product Marketing, Data Experience, you will work closely with the Data Experience team and the full Medidata product marketing team to drive awareness, sales materials, and thought leadership across multiple offerings in this market-leading portfolio within Medidata and Dassault Systèmes. This role will be responsible for managing the tactical execution and completion of product marketing activities. This position works with the product development team, product marketers, and global and demand marketing and sales enablement to develop and communicate go-to-market plans, develop value propositions by persona and sales segment, and position products in the marketplace that demonstrate the value of Medidata's Data Experience capabilities. To thrive in this role, it will be essential that you're equally comfortable interacting with multiple stakeholders, including product teams that span the Medidata and Dassault portfolios, Market Research and Competitive Intelligence, Offering Management, Professional Services, Sales, and Marketing. Responsibilities Support the development and execution of Data Experience solutions go-to-market planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate Collaborate with product, professional services, sales, and marketing teams to develop value propositions and key messages, based on a robust understanding of solutions, customer needs, and competitive differentiation Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition Partner with sales and professional services to secure testimonials and proof points Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength Conceive and create thought leadership and educational content to broaden the awareness and understanding of the Data Experience, including the development of abstracts to earn speaking engagements at industry conferences and presentations at those events Leverage approved AI tools to improve the efficiency and quality of sales and marketing materials, and ideate and execute ways to use AI to support other teams in their sales and marketing activities Qualifications Education: Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience Minimum of 5 years of related experience, ideally with knowledge and experience in the healthcare and life sciences industry This position requires both creative and analytical skills, as well as the ability to clearly articulate complex concepts for maximum understanding Good go-to-market development, presentation, collaboration, and communication skills, and the ability to build solid working relationships with multiple stakeholders across the business Strong writing and editorial skills, and proven content creation experience Ability to partner cross-functionally with product, professional services, sales, marketing, and offering management to enable strong market readiness and successful adoption and traction of products in the market Experience in designing and executing marketing and communications programs Self-motivating, able to assume responsibility and work autonomously in a professional manner As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. The salary range for positions that will be physically based in the NYC Metro Area is 114,750 -153,000. The salary range for positions that will be physically based in the California Bay Area is121,500 -162,000. The salary range for positions that will be physically based in the Boston Metro Area is 113,250 - 151,000. The salary range for positions that will be physically based in Texas or Ohio is 101,250 -135,000. The salary range for positions that will be physically based in all other locations within the United States is 102,750 - 137,000. Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year. Equal Employment Opportunity In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. We will accept applications on an ongoing basis until we fill the position. #J-18808-Ljbffr