Marketing Specialist
Brilliant®
Our client is growing and needs a Marketing Specialist to help the Manager in their Beauty/Wellness company.
*Onsite in Bolingbrook*
The Marketing Associate is the execution engine of the Strategy, Marketing & Communications department — the person who turns approved strategy into published content, live campaigns, on-time events, and clean data, every day. This is a hands-on, high-throughput role across content and web, digital assets and CRM, event production, reporting, and day-to-day marketing operations, with room to grow toward channel ownership or a future marketing-manager track as the department scales.
RESPONSIBILITIES:
Content, Copy & Web
- Draft and edit marketing copy; manage the editorial/blog calendar and website content management system (CMS)
- Create designs for ads, website, socials, and other channels using Canva and other tools
- Own routine SEO content updates and monthly SEO/content-gap review, escalating recommendations to the Senior Manager
- Stay up to date on industry trends and create content based upon analyses
- QA all published content for brand and spec compliance before it goes live
Digital Assets & Inventory
Maintain digital asset library hygiene and naming conventions for internal and external stakeholders
- Manage physical marketing inventory (promotional items, event stock)
CRM & Email
Maintain CRM contact records (HubSpot/Salesforce) and resolve duplicates; support lead entry after events
- Maintain CRM list segmentation and data cleanliness
- Draft, edit and manage email campaigns and monitor and report on engagement
- Draft and edit social media copy; Own the day-to-day social content calendar and standard post scheduling
- Monitor and respond to social engagement within SLA; escalate negative sentiment or high-visibility items to the Senior Manager
*2112*
Events & Production
- Coordinate event and trade-show logistics, vendor confirmations, and on-site checklists
- Plan photo/video shoots and manage 60 day-out production planning for upcoming events
Operations & Admin
- Triage marketing request inbox and daily task list; Identify bottlenecks and escalate items at risk
- Maintain the master marketing calendar (2-week rolling visibility) and keep SOPs current
KNOWLEDGE AND SKILLS:
- Working knowledge of a CRM/marketing automation platform (HubSpot, Salesforce, or similar) and a CMS (Wordpress or similar)
- Ability to research in market data tools such as Mintel, Euromonitor, Nielsen
- Solid writing and editing skills; comfortable with basic content design/QA, experience with design tools such as Canva; Adobe InDesign or Illustrator a plus
- Proficiency with standard marketing and project-management tech stack tools (Asana or similar)
EDUCATION/EXPERIENCE:
Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience considered)
- 2–4 years of marketing experience in a coordinator, associate, or specialist capacity — agency or in-house both welcome
- 1+ years of experience in beauty, health, or wellness sectors preferred
System: WordPress, HubSpot, Salesforce
- Onsite Hours: M-F 8:30AM-5:30PM
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