Marketplace & Performance Marketing Manager

Job Description

Job Description

About MOXĒ
MOXĒ is a rapidly growing consumer-products company that develops and manufactures natural scent products designed to enhance everyday routines. Our products are sold through Amazon, Target.com, Walmart, specialty retailers and independent stores across the country.
We manufacture our products in-house in Tampa, giving our team direct control over product development, inventory and growth. Amazon is currently our largest sales channel, and we are bringing performance advertising management in-house across our major e-commerce platforms.

The Opportunity
We are seeking an experienced Marketplace & Performance Marketing Manager to own paid advertising across Amazon, Walmart, Target.com and Meta.
Amazon will be the primary focus of this position. The ideal candidate will have deep, hands-on Amazon advertising experience and enough knowledge of Walmart Connect, Target’s retail-media ecosystem and Meta Ads to manage and grow those channels effectively.
This is not an agency-management or reporting-only role. You will personally manage campaigns, analyze performance, make regular optimizations and determine how advertising budgets should be allocated across platforms.
You should understand how paid advertising connects with organic ranking, conversion, pricing, promotions, inventory, creative performance and contribution profit.

Primary Responsibilities
Amazon Advertising and Marketplace Growth

• Personally manage and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display campaigns
• Build advertising strategies by product, keyword, category, customer search behavior and profitability
• Manage campaign structure, keyword research, bids, budgets, placements and negative targeting
• Analyze search-term, search-query, placement and competitive performance
• Improve profitable sales growth while managing TACOS, ACOS and contribution margin
• Develop advertising strategies for new-product launches and product variations
• Identify opportunities to improve organic ranking, share of voice and category position
• Coordinate advertising with pricing, promotions, inventory availability and retail events
• Evaluate listing conversion and recommend improvements to images, video, copy, A+ Content and Brand Store pages
• Forecast advertising spend and performance by product and campaign

Walmart and Target.com

• Manage paid search and retail-media campaigns supporting MOXĒ products on Walmart.com and Target.com
• Build keyword, product-targeting and competitive strategies appropriate to each marketplace
• Monitor advertising efficiency, sales velocity, conversion and return on ad spend
• Coordinate campaigns with retailer promotions, new-product launches and seasonal opportunities
• Identify opportunities to improve product-page content and conversion
• Track platform-specific performance while maintaining a consolidated view of total marketplace profitability
• Work with internal sales and operations teams to align advertising with inventory and retailer objectives

Meta Advertising

• Manage Meta advertising across Facebook and Instagram
• Build and optimize prospecting, retargeting and customer-retention campaigns
• Develop campaign structures, audiences, budgets and testing strategies
• Coordinate with internal and external creative resources to produce and test new advertising concepts
• Evaluate creative performance, landing-page conversion, customer-acquisition cost and return on ad spend
• Use performance data to determine which offers, products, messages and creative formats should be expanded
• Maintain accurate tracking through Meta Pixel, Conversions API and relevant attribution tools
• Support promotional campaigns, new-product launches and customer acquisition for MOXĒ’s direct-to-consumer business

Analytics and Business Management

• Allocate advertising budgets across channels based on growth potential and contribution profit
• Create clear weekly and monthly reporting focused on insights, actions and financial results
• Monitor customer-acquisition cost, ROAS, TACOS, ACOS, conversion rate and contribution margin
• Identify inefficient spending and redirect budgets toward higher-return opportunities
• Develop performance forecasts and measurable channel goals
• Monitor competitors, category trends and changes across advertising platforms
• Work directly with company leadership, operations, sales and creative teams
• Manage outside agencies or specialized contractors when additional support is appropriate

Required Qualifications

• At least four years of hands-on performance-marketing experience
• Deep experience personally managing Amazon advertising for an established consumer brand or significant agency portfolio
• Experience managing a seven-figure Amazon business or a comparable portfolio of client accounts
• Demonstrated experience with at least one additional platform, preferably Meta Ads or Walmart Connect
• Strong command of Seller Central, Amazon Ads Console and Amazon advertising reports
• Advanced understanding of Sponsored Products, Sponsored Brands, Sponsored Display and video advertising
• Strong analytical skills and the ability to connect advertising performance with revenue, margin and profitability
• Experience with Amazon campaign-management or analytics platforms such as Scale Insights, Perpetua, Pacvue, Quartile, Sellerise or similar tools
• Strong Excel or Google Sheets skills
• Experience launching new products and scaling established products
• Ability to personally execute campaign work—not simply oversee agencies or junior employees
• Strong communication skills, sound business judgment and a high degree of ownership

Preferred Qualifications

• Direct experience with Walmart Connect
• Experience with Target’s retail-media or sponsored-product advertising ecosystem
• Experience managing Meta advertising for a consumer-products or e-commerce brand
• Experience with Amazon Marketing Cloud, Amazon Marketing Stream or Amazon DSP
• Experience with health and wellness, beauty, personal care, household products or other consumer packaged goods
• Familiarity with Shopify, Google Analytics and e-commerce attribution
• Experience transitioning paid advertising from outside agencies to an internal team
• Understanding of inventory forecasting and marketplace profitability

What Success Looks Like
During your first six months, you will:

• Complete a detailed audit of advertising across Amazon, Walmart, Target.com and Meta
• Establish accurate performance reporting by channel, campaign and product
• Take full ownership of day-to-day Amazon advertising management
• Identify and eliminate inefficient advertising spend
• Improve Amazon advertising efficiency without sacrificing profitable growth
• Establish structured testing programs for Meta creative, audiences and offers
• Build scalable advertising strategies for Walmart and Target.com
• Create repeatable launch strategies for new products
• Develop a clear budget-allocation framework across all paid channels
• Build a roadmap for profitable e-commerce growth

What We Offer

• Competitive salary and performance-based bonus
• Significant ownership over the company’s largest customer-acquisition channels
• Direct access to company leadership and fast decision-making
• Opportunity to work with a growing, vertically integrated consumer brand
• Paid time off and company benefits
• A collaborative environment without layers of agency approvals or excessive client-account juggling

How to Apply
Please submit your resumé along with brief answers to the following questions:

1. What was the largest Amazon business and annual advertising budget you personally managed?
2. How much of the day-to-day campaign work did you perform yourself?
3. What measurable improvements did you personally produce?
4. Describe your direct experience with Walmart Connect, Target retail media and Meta Ads.
5. How would you allocate advertising budgets across Amazon, retail media and Meta?
6. How do you balance revenue growth, TACOS, customer-acquisition cost and contribution profit?
7. Which advertising and analytics platforms have you used directly?

MOXĒ is an equal-opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other status protected by applicable law.

\nCompany Description

MOXĒ is a young and fast-growing health & wellness brand located in the Tampa area. We create exceptional products that are cruelty-free, using only the most natural ingredients. As a manufacturer, we are dedicated to a positive change for our future and the environment.

We understand that personal care shouldn’t be ambiguous or complicated, so we’re making it simple with trusted ingredients and consistent results in our products.

Company Description

MOXĒ is a young and fast-growing health & wellness brand located in the Tampa area. We create exceptional products that are cruelty-free, using only the most natural ingredients. As a manufacturer, we are dedicated to a positive change for our future and the environment. \r\n\r\nWe understand that personal care shouldn’t be ambiguous or complicated, so we’re making it simple with trusted ingredients and consistent results in our products.