Director of Growth Marketing

Director of Growth Marketing

Owning pipeline growth, enterprise expansion, and category development.

We are entering a critical growth phase as more solar and infrastructure companies look to replace fragmented systems with a unified operations platform.

We are looking for a seasoned, results-oriented marketing leader to help us own and scale this category opportunity.

Your mandate is to significantly scale the pipeline over the next 12 months by:

• Expanding our reach within core ICP segments (installers, EPCs, O&M providers)
• Elevating performance across existing demand channels
• Introducing new growth engines (enterprise ABM, customer-led growth, events)

This role goes beyond demand generation—you will shape how Scoop is positioned as the operational backbone for companies in the renewable industry, helping define and lead our category.

This is an ideal role for a player-coach who combines strategic thinking with hands-on execution, thrives in ambiguity, and knows how to scale from early traction to repeatable growth.

Responsibilities

• Own marketing KPIs and pipeline targets in close partnership with Sales, with clear accountability for outcomes
• Significantly scale qualified pipeline generation over the next 12 months
• Optimize performance across inbound, outbound, paid, and lifecycle channels
• Improve conversion rates across the funnel (visitor → MQL → SQL → opportunity)
• Design and launch a targeted Account-Based Marketing (ABM) strategy
• Partner closely with Sales to pursue mid-market and enterprise accounts
• Build repeatable plays for multi-threaded engagement and deal acceleration
• Develop and execute a customer engagement and referral program in partnership with CX
• Activate advocates, case studies, and community-driven growth loops
• Turn customer success into a measurable pipeline driver
• Build a scalable events engine (webinars, workshops, trade shows, customer events)
• Elevate Scoop's brand presence and thought leadership
• Ensure events are tightly integrated with pipeline generation goals
• Lead and mentor a team of high-potential marketers
• Raise the bar on strategic thinking, execution quality, and accountability
• Introduce structure, planning rigor, and performance measurement

What Success Looks Like

• Meaningful increase in monthly qualified opportunities and overall pipeline
• A predictable, data-driven pipeline generation engine
• Successful launch of multiple new growth channels (e.g., ABM, referrals, events)
• A stronger, more strategic and accountable marketing team

Who You Are

• 10+ years in B2B SaaS marketing with experience scaling growth
• Proven track record of owning marketing KPIs and pipeline targets, and delivering measurable results
• Experience building or running ABM and enterprise GTM motions
• Strong understanding of full-funnel marketing (demand gen, lifecycle, brand, product marketing)
• Comfortable as a player-coach—strategic but hands-on
• Data-driven, organized, and highly accountable

How You Work

• You bring strong structure, organization, and process to drive productivity and results
• You take initiative and implement innovative approaches to growth
• You communicate clearly and collaborate effectively across teams
• You act with urgency and consistently follow through on commitments
• You demonstrate strong ownership, integrity, and accountability

Why Join Scoop

• Strong product-market fit with clear growth opportunity
• Solid marketing foundation ready to be scaled
• High ownership and visibility across the business
• Opportunity to build and shape the next phase of growth

Compensation for this role:

• Monthly Compensation: R$ 22.000 – R$ 28.000 / month
• Contract Type: PJ (Independent Contractor / Prestação de Serviços)

Join us in shaping the future of renewable energy technology.

Frequently Asked Questions About Scoop

Who is Scoop and what's our mission?

Scoop is on a mission to empower the renewable energy & electrification revolution by helping solar and renewable energy companies scale efficiently. Our no-code Central Operations Hub streamlines operations automates workflows, and integrates seamlessly with existing tools. Purpose-built for field operations teams, Scoop enables businesses to accelerate growth while maintaining operational efficiency & profitability.

What compensation and benefits are offered for this role?

• Competitive salary & on-target earnings (OTE).
• Fully remote work from a fixed home office.
• Health, dental, and vision insurance (Canada only)
• Health and wellness spending account.
• Professional development opportunities.
• Collaborative and innovative work environment.

Can you tell me about the company culture and work environment?

• Passionate entrepreneurial driven team with a clear mission.
• A work environment that values you individually and your contribution as a team member.
• The opportunity to be a part of a growing world-class team pushing the limits of technology, renewables and business strategy.
• A culture and management style rooted in transparency, empathy, personal responsibility and team accountability.
• Space to be creative, experiment and innovate.
• Massive career growth and advancement opportunity as the team grows rapidly.