Senior Consumer Insights Manager

Senior Consumer Insights Manager – Brand Lead We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Responsibilities Represent the voice of the Traveler across brand forums and strategic initiatives to ensure the traveler is at the center of decision making. Partner with marketing, analytics, product, and loyalty to translate needs into actionable learning plans that are aligned to business priorities. Develop rich insights that are at the center of our decision making, informing brand strategy, creative development, and marketing activations. Act as the central insights hub for the brand Expedia business, connecting signals across teams to shape strategic direction. Flawlessly execute global primary research initiatives (both qualitative and quantitative) that effectively answer complex and strategic business questions. Deliver compelling data‑driven narratives that influence business decisions at the senior level (VP and above). Oversee external research partners and champion innovative methodologies. Mentor junior researchers and foster a culture of curiosity and excellence. Qualifications 10+ years of experience in consumer research and insights, ideally across both agency and client-side roles. Proven expertise in both qualitative and quantitative methodologies and advanced analytics. Strong communicator with the ability to craft clear, engaging stories from complex data that inspire action and drive business results. Experience working in matrixed organizations with heavy cross‑functional collaboration and evolving priorities. Comfortable navigating a fast‑paced, global organization with evolving priorities. Excellent project manager with the ability to juggle multiple work‑streams and maintain attention to detail. Passionate about travelers and committed to building brands that resonate deeply with their needs. Experience integrating multiple data sources (e.g., analytics, VoC, operational data) into unified insights. Compensation The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Benefits Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. Equal Employment Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization. This employer participates in E‑Verify. #J-18808-Ljbffr 11105 Expedia, Inc.