Director of Brand Marketing

Director of Brand

Full-time | Los Angeles Based | Hybrid (in office 2-3 days a week)

Velvet Hammer is re-imagining wellness as a form of fantasy. We're a functional beverage powders brand re-imagining everyday rituals that deserve a bit of magic. Inspired by our favorite fantasy stories, we craft shimmering, science-backed functional elixirs that blend high-performance wellness with whimsical, immersive experiences. We are an early-stage, well-capitalized DTC brand backed by industry experts—and we're just getting started.

We are hiring a Director of Brand Marketing to build and steward the Velvet Hammer brand in close partnership with the CEO. Velvet Hammer is both a founder and community led brand. This role is not about reinventing the brand from scratch. It is about translating and upleveling a clear vision into exceptional, scalable execution along with bringing new, fresh ideas to the table.

This is a highly hands-on role. In the early stages, you will be guiding social, creator and community strategy, writing briefs, reviewing creative in detail, managing partners, shaping key collaborations, and ensuring the brand shows up with consistency and intention everywhere it appears.

This role is ideal for someone who has been a Senior Brand Manager or Director-level brand lead at a culturally relevant consumer brand and is ready to own brand execution end-to-end.

You have:

• Helped build or scale a brand with a strong point of view and aesthetic discipline
• Operated inside a real brand engine where quality, velocity, and taste mattered
• Been deeply involved in social, influencer, and community ecosystems

You are now looking for:

• True ownership of brand execution, not a narrow function
• A collaborative partnership with a highly engaged founder
• The opportunity to build a culturally resonant brand from the ground up

What You'll Own:

Brand Strategy & Stewardship

• Steward Velvet Hammer's brand positioning, voice, and visual identity alongside CEO
• Ensure consistency and quality across all brand touchpoints
• Evolve the brand thoughtfully as the company scales without diluting its core

Social & Content

• Own Velvet Hammer's social presence across platforms
• Set content strategy, cadence, formats, and tone
• Partner with creators and our social media manager to produce highly engaging content
• Track engagement and qualitative signals, not just vanity metrics

Creator & Community Marketing

• Build and own Velvet Hammer's creator strategy
• Identify, recruit, and manage creators aligned with the brand's world
• Shape seeding programs, long-term partnerships, and co-created moments
• Build community marketing programs that turn customers into advocates

Customer Experience & Quality

• Own customer experience operations, including CX workflows and partners
• Ensure issues are resolved quickly and consistently
• Track operational drivers of customer satisfaction and retention

Team & Scale (Over Time)

• Partner closely with Growth to ensure brand and performance reinforce each other
• Hire and develop internal brand, social, and creative team members as we grow
• Manage agencies, freelancers, and creative partners
• Build brand systems, guidelines, and playbooks that scale

What We're Looking For:

Experience

• 6–10 years of experience in brand, creative, social, or cultural marketing
• Experience at a culturally relevant DTC CPG or lifestyle brand
• Hands-on ownership of brand expression across channels
• Deep familiarity with social, influencer, and creator ecosystems

Skillset & Mindset

• Exceptional taste, creative judgment, and attention to quality
• Ability to brief, review, and elevate creative work
• Comfort being both strategic and operational; able to roll up their sleeves and move fast
• Enjoys close collaboration with founders and leadership

Compensation & Benefits

• Competitive salary, equity package, and benefits
• The opportunity to build a culturally defining brand from the ground up