Product Marketing Associate

Job Duties

Job Description

About the Role

As a Product Marketing Associate, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that continually tests new approaches to improve performance.

Reporting to the Senior Director of Product Marketing, you will help execute campaigns that drive enrollment and improve retention across Stride's portfolio of programs while building a deep understanding of our customer audiences. You will partner closely with Marketing, School Operations, and other cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role is to help ensure prospective and existing customers are aware of, understand, and realize value from what we offer, supporting Stride's overall goals.

Position Summary:

As a Product Marketing Associate, you'll help bring new programs, products, and initiatives to market. Working alongside experienced Product Marketers, you'll translate customer insights into marketing campaigns that help families understand the value of our schools. You'll coordinate launches, develop marketing materials, analyze results, and continuously improve the customer experience through testing and learning. This is an ideal role for someone who is curious, organized, enjoys solving problems, and wants to build a career in product marketing.

What You'll Own:

Support go-to-market launches from planning through execution

Develop campaign assets including messaging briefs, emails, landing pages, and sales enablement materials

Coordinate work across Creative, Demand Generation, School Operations, Enrollment, and Product

Analyze campaign performance and recommend improvements

Conduct competitive and customer research

Help document messaging and positioning

Use AI tools responsibly to accelerate research, drafting, and analysis

Become a trusted expert on assigned programs

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

Minimum Required Qualifications:

1-2 years of marketing experience

Equivalent combination of education and experience

Ability to manage multiple priorities on a daily basis, with support from manager as needed

Highly organized, detail-oriented, and consistently meets deadlines

Strong growth mindset with the ability to receive feedback and demonstrate continued growth

Ability to travel up to 10% of the time (e.g., school board meetings, video shoots, team-building events)

Ability to successfully complete a required background check

Certificates & Licenses: None required.

Preferred Qualifications:

Strong analytical and problem-solving skills, with a willingness to develop strategic thinking over time

Solid presentation skills, including comfort using standard presentation and collaboration tools

Strong interpersonal skills with the ability to build effective working relationships across teams

Ability to work both independently and within a team-oriented environment

Strong written and verbal communication skills

Exposure to marketing metrics through work, coursework, or internships, with an eagerness to learn how to measure and optimize campaign performance

Commitment to high-quality work and ownership of individual deliverables

Product marketing, brand management, or related cross-functional experience

EdTech experience

Comfort using AI tools to support research, drafting, and analysis

What Success Looks Like After One Year

Owns end-to-end execution of at least one launch with minimal oversight, from messaging brief through post-launch analysis, coordinating Creative, Demand Generation, School Operations, and Enrollment independently

Is recognized as the go-to expert for one to two products or programs, providing messaging and positioning guidance to cross-functional partners

Delivers campaign performance analysis with clear, actionable recommendations, with at least one recommendation implemented and demonstrating measurable impact

Builds strong working relationships across Marketing, Academic Services, School Operations, and CCTS, becoming a trusted cross-functional partner

Independently delivers high-quality campaign assets, including emails, landing pages, and sales enablement materials, that require minimal revisions before launch

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may

Compensation & Benefits:Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.

We anticipate the salary range to be $41,865.00 to $84,111. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions.Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

Job Type

Regular

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting View email address on click.appcast.io.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Apply here:

Minimum Education Required

Not Specified

Minimum Experience Required

Not Specified

Shift

First (Day)

Number of Openings

1

Compensation

$41,865.00 - $84,111.00 / Annually

Postal Code

55155

Job Type

Full Time

Place of Work

On-site

Requisition ID

51612

Job Benefits

See Job Description