Fitness Director

Benefits:

401(k)

Employee discounts

401(k) matching

Bonus based on performance

Free uniforms

Opportunity for advancement

Paid time off

Training & development

Fitness Director

Workout Anytime – Lafayette TN

Position Type:

Full-Time

Experience Level:

1–3+ years (Sales, Fitness, or Leadership preferred)

Who We Are

Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.

The Opportunity

The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.

Mission of the Role

Drive Personal Training revenue growth

Build and lead a team of high-performing coaches

Deliver an elite client experience that drives retention

Execute systems that produce consistent results

What You’ll Be Responsible For

1. Personal Training Sales & Revenue (Primary Focus)

Lead all PT sales and client conversions

Drive Personal Training Experiences (PTEs) and Kickstart sessions

Own monthly PT revenue performance

Coach trainers on sales, objections, and closing

Partner with GM to convert new members into PT clients

1. Client Experience & Retention

Ensure all clients are onboarded and serviced properly

Monitor attendance, engagement, and retention

Resolve member concerns, delinquents, and cancellations

Maintain a high-level client experience

1. Team Leadership & Development

Lead, coach, and develop a team of 4–7 trainers

Conduct daily check-ins, roleplay, and weekly performance reviews

Run monthly team trainings (sales, anatomy, retention)

Hold coaches accountable to performance standards

1. Operations & Execution

Maintain accurate schedules, reporting, and systems

Track production daily and submit required reports

Ensure compliance with all company systems and standards

Maintain cleanliness, professionalism, and brand standards

What We’re Looking For

Sales-driven mindset

Leadership ability and accountability

Strong communication and coaching skills

High energy and urgency

Ability to hold a team accountable to performance

Requirements

Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months

CPR/AED Certified

1+ year fitness, sales, or leadership experience preferred

Ability to work flexible hours, including evenings and weekends