Associate Manager, Digital Growth & Marketing Technology

Associate Manager, Digital Growth & Marketing Technology Marketing FT Orlando, FL, US 2 days ago Requisition ID: 1196 Currency Exchange International (CXI) is a Financial Services and Technology Provider based in Orlando, Florida. CXI provides a wide range of foreign exchange services to customers in the United States. CXI’s primary business channels to service customers are through its company-owned branch locations and foreign exchange partnerships with financial institutions and corporations. CXI has been providing global payment solutions for clients that span wide-ranging industries. As one of North America's leading foreign exchange wholesalers, CXI can provide personalized and efficient service, competitive rates, as well as a number of settlement options. Visit our website to learn more about life at CXI: Our Value Statement: We help our clients identify and create foreign exchange solutions, delivering a best practices approach through unparalleled customer service and integrated technology to create significant financial and operational efficiencies. Our Values: Customer First - We earn the right to be our clients’ first choice. Integrity - We hold ourselves to the highest standard to build trust. Collaborative - We always win as a team. Innovative - We find new methods to deliver change and advance technology to the industry. Passionate - We are driven to be the best in class. Currency Exchange International is looking for a skilled and motivated Associate Manager, Digital Growth & Marketing Technology to join our Marketing Department! This is a hybrid position, based in Orlando, FL. Summary: The Associate Manager, Digital Growth & Marketing Technology supports CXI's digital growth ecosystem, including website and mobile app administration, marketing technology platforms, analytics, search visibility, user experience optimization, and digital acquisition performance. This role coordinates across Marketing, E-Commerce, IT, agencies, and technology partners to translate business objectives into well-executed digital solutions that enhance customer experience, improve operational efficiency, support revenue growth, and advance CXI's digital transformation initiatives. The ideal candidate brings hands-on expertise in SEO, analytics, website platforms, and the Google technology ecosystem, along with a solid understanding of CMS environments, digital user experience, and marketing technologies. The role offers a development path toward broader strategy, budget, and platform ownership at the Manager level. Essential Functions: Digital Platforms Administer and optimize CXI's website, e-commerce platform, mobile applications, and content management systems (CMS). Execute platform enhancements, usability improvements, testing initiatives, content updates, and digital experience optimization. Coordinate with internal teams and external development partners on website architecture, navigation, content structure, and customer journey improvements. Support CMS evaluation, implementation, website consolidation, platform migration, and ongoing modernization initiatives. Administer and optimize CXI's marketing technology tools, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, Looker Studio, Google Ads, attribution, and reporting platforms. Maintain accurate tracking, conversion measurement, integrations, dashboards, tagging, and performance reporting across digital channels. Analyze website, acquisition, and conversion data to identify opportunities that improve customer experience, marketing effectiveness, and business performance. Recommend improvements to measurement capabilities, reporting accuracy, customer insights, and digital marketing performance. Digital Growth Execute and coordinate digital growth initiatives across SEO, AEO, GEO, paid search, affiliate marketing, user experience optimization, and conversion rate optimization (CRO). Coordinate with agencies and vendors to improve search visibility, digital channel performance, and return on investment. Conduct SEO analysis, identify technical and content optimization opportunities, and implement or coordinate ongoing improvements to organic search performance. Monitor acquisition, engagement, conversion, and revenue metrics; analyze trends and recommend growth opportunities. Business & Technology Enablement Coordinate among Marketing, E-Commerce, IT, agencies, and technology partners to support effective delivery of digital initiatives. Document and translate business objectives into digital platform, analytics, automation, and technology requirements with guidance from leadership. Research, evaluate, and recommend AI, agentic automation, and emerging technologies that may improve operational efficiency and digital performance. Support project planning, status reporting, vendor coordination, testing, documentation, and stakeholder communication. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice. Action Oriented Functional Skills Situational Adaptability Effective Communication Nimble Learning Required Education and Experience Bachelor’s degree in Marketing, Business, Analytics, Information Technology, Digital Media, Computer Science, or a related field. Approximately 3–5 years of experience in digital marketing, digital growth, SEO, website management, e-commerce, analytics, or marketing technology roles. Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, Looker Studio, Google Ads, and digital performance measurement. Experience executing website optimization, organic search, user experience, and conversion-focused initiatives. Experience supporting website redesigns, CMS implementations, platform migrations, website consolidations, or digital transformation projects. Experience coordinating with agencies, developers, and technology partners to deliver digital initiatives and platform enhancements. Knowledge & Skills Working knowledge of organic and paid digital acquisition strategies, including SEO, AEO, GEO, paid search, affiliate marketing, attribution, and performance measurement. Familiarity with traditional, hybrid, and headless CMS environments and the impact of site structure, content organization, and technical SEO on search performance and user experience. Knowledge of digital analytics, conversion optimization, dashboard reporting, measurement frameworks, and data-driven decision-making. Understanding of website architecture, APIs, marketing technology ecosystems, and digital user experience principles. Familiarity with AI-powered marketing tools, automation platforms, and emerging digital technologies. Ability to coordinate effectively across technical teams, agency partners, and business stakeholders. Strong analytical, project coordination, communication, and problem-solving skills. Position Type / Expected Hours of Work: This is a full-time hybrid position based in Orlando, FL. Days of work are Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Vacation Time Sick Time Holiday Pay Healthcare Benefits 401K Plan - CXI will match up to 5% Tuition Reimbursement Short & Long-Term Disability Currency Exchange International is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, religion, color, sex (including pregnancy and gender identity), sexual orientation, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, any other non-merit based factor or any other characteristic protected by applicable federal, state or local laws. Our leadership team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. If you’d like more information about your EEO rights as an applicant under the law, please visit #J-18808-Ljbffr