Data Analyst
Centraprise
• Analyze complex datasets (creative, targeting, performance, user experience) to refine criteria.
• Develop, propose, and justify new metrics for ad relevance, quality, and user satisfaction, incorporating rater feedback.
• Conduct data quality assessment on labeled sets to identify biases and refine the framework/training.
• Collaborate with Data Science/Engineering to prototype, validate, and launch new rating components impacting ML models.
• Data Analysis & Insights Analyze rating data and platform metrics to find trends, anomalies, and drivers of ad relevance/engagement.
Qualifications
Experience in a Data Analyst, Business Intelligence, or similar quantitative role.
Strong focus on advertising data, AdTech, or digital media content evaluation. Expert proficiency in SQL for complex data extraction, manipulation, and performance optimization.
Advanced experience with a statistical programming language (Python or R) for in-depth data analysis, statistical modeling, and visualization (using libraries such as Pandas, NumPy, Matplotlib/Seaborn).
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Vacancy posted 1 day ago
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