Brand Marketing Specialist

Responsibilities Develop and implement marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional products. Own and execute Modea’s participation in industry conferences, including identifying and negotiating high-value sponsorship opportunities, managing vendor relations, writing speaking proposals, designing booth experiences, and keeping all activations strictly on-budget. Translate proprietary research and complex healthcare consulting concepts into compelling, client-ready thought leadership (white papers, reports) and high-impact sales enablement collateral that accelerates the sales pipeline. Proactively project-manage proprietary research initiatives, from survey deployment and participant recruitment to data tracking. Coordinate Modea’s award submission process by tracking high-value industry opportunities, collaborating with consultants to gather case study data, drafting submissions, and managing the award budget. Direct designers to ensure all sales and marketing collateral is flawless and on-brand before launch. Collaborate across the Growth team, and especially with digital marketing, on strategies to promote and disseminate content to the right audiences and measure content effectiveness. Plan and execute webinars through conference sponsorships and industry channels, collaborating with the digital marketing team to promote content to target audiences. Design, source, and curate unique gift packages for clients and prospective accounts to foster strong professional relationships. Stay current with B2B marketing trends, event best practices, and sales enablement tactics to keep Modea's presence fresh and impactful. Requirements Bachelor's degree in Marketing, Communications, English, Business, or a related field. 3+ years of professional experience in brand, content, sales enablement, or event marketing (B2B or agency experience is a major plus). Proven track record in developing and executing successful marketing initiatives, including demonstrated success in event planning and management. Strong writing skills with the ability to create compelling content for various formats, including the ability to communicate complex ideas clearly and professionally. Demonstrated proficiency utilizing Google Sheets and Google Slides for project tracking and presentation building. Must be legally authorized to work in the United States for this position. #J-18808-Ljbffr