Field Marketing Specialist

Redefine the future of customer experiences. One conversation at a time. At Nextiva, we’re reimagining how businesses connect, bringing together customer experience and team collaboration on a single, conversation centric platform. Powered by AI, driven by human innovation. Our culture is forward thinking, customer obsessed and built on the belief that meaningful connections drive better business outcomes. Whether it’s through our signature Amazing Service®, the technology we create, or the experiences we cultivate, connection is at the core of who we are. If you’re ready to collaborate with incredible people, make an impact, and help businesses everywhere deliver truly amazing experiences, this is where you belong. Location: This is an onsite role based at Nextiva’s Scottsdale headquarters (9451 E.Via de Ventura, Scottsdale, AZ 85256). Working together onsite strengthens how weoperate, enabling faster decisions, clearer communication, and stronger execution, so you can make a greater impact and move work forward with speed and clarity. In-Office Expectation: This role is expected to workonsitefour days per week. Specific scheduling and flexibility will be guided by your leader to support both team collaboration and individual productivity. Responsible for field marketing for an assigned portfolio of 25–40 channel partners and directs go-to-market execution for new product and service launches. Evaluates each partner’s business objectives, determines which marketing approach will best generate pipeline, selects and negotiates with the vendors who deliver it, and recommends program direction to the VP of Channel Marketing. Also owns the Partner Certification Program end-to-end, establishing its structure, cadence, and content priorities. Operates with substantial independence and minimal day-to-day supervision, with work reviewed on business outcomes rather than methods. Success is measured on partner-sourced pipeline, not task completion. Key Responsibilities Responsible for field marketing strategy and program mix for an assigned portfolio of 25–40 channel partners by evaluating partner business objectives, market position, and historical pipeline performance. Designs partner marketing programs — campaigns, webinars, roadshows, regional events, and prospect-facing activations — selecting the format and approach best suited to each pipeline objective. Selects vendors and negotiates scope, terms, and pricing on the company’s behalf for partner events and field programs. Directs delivery of partner conferences, regional events, and field activations, defining scope and holding vendors and contract staff accountable to standards. Recommends allocation of channel marketing spend across partners and programs; recommendations are given particular weight by the VP of Channel Marketing. Analyzes partner-sourced pipeline for conversion gaps and determines what intervention — enablement, campaign support, or process change — will close them. Interprets campaign and pipeline performance data to identify root causes, and determines which programs to scale, modify, or discontinue. Determines how brand and messaging standards apply to partner-led initiatives and adjudicates requests that fall outside standard guidelines. Curious about AI and quick to put it to work. Use AI tools to speed up event planning, personalize outreach and turn campaign data into insights, and share what works with the rest of the team. Qualifications Required: 1+ years of experience in field marketing, partner/channel marketing, demand generation, or a comparable B2B marketing function. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. Demonstrated experience designing marketing programs independently, not solely executing programs designed by others. Experience selecting vendors and negotiating scope, terms, and pricing. Ability to work autonomously with minimal direction and to exercise judgment in ambiguous situations. Strong written and verbal communication skills, including the ability to influence cross-functional stakeholders without authority. Regular ability to travel to partner and field events as required. Preferred: Experience with Salesforce, monday.com or comparable CRM/PRM and project management platforms. Experience in a high-growth B2B technology or SaaS environment. Familiarity with indirect/channel go-to-market models. Nextiva DNA (Core Competencies) Nextiva’s most successful team members share common traits and behaviors: Drives Results: Action-oriented problem solvers who quickly bring clarity and simplicity to ambiguity, challenge the status quo, and lead meaningful change; celebrating wins to fuel momentum. They act swiftly and pragmatically, learning and improving as they go. Critical Thinker: Data-driven, forward-thinking individuals who identify key drivers, anticipate risks, and deliver clear recommendations. They confidently leverage AI and automation to reduce friction, improve decision-making, and focus on higher-value work. Right Attitude: Collaborative, competitive, and resilient team players who jump in to solve tough problems, learn from setbacks, and foster a culture of service, respect, and care for customers and teammates. Total Rewards Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. Our compensation packages are tailored to each role and candidate’s qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. Health: Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage Insurance: Life, disability, and supplemental indemnity plans Work-Life Balance: Flexible Time Off for salaried employees, PTO for hourly employees, Paid Sick Time, Paid Parental Bonding Leave, and holiday pay Financial Security: 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA Wellness: Employee Assistance Program (EAP) and comprehensive wellness initiatives Growth: Access to ongoing learning and development opportunities and career advancement At Nextiva, we’re committed to supporting our employees’ health, well-being, and professional growth. Join us and build a rewarding career! Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. Founded in 2008, Nextiva has grown into a global leader trusted by over 100,000 businesses and 1M+ users worldwide. Headquartered in Scottsdale, Arizona, and with teams across the globe, we’re the future of customer experience and team collaboration through our AI-powered, conversation-centric platform. Want to see what life at Nextiva is all about? Connect with us on Instagram,Instagram MX,YouTube,LinkedIn, and theNextiva Blog. #J-18808-Ljbffr