Brand Marketing Manager

Brand Marketing Manager – OpenArt AI

OpenArt is an AI Storytelling and Visual Creation Platform used by millions worldwide. We're building the next generation of creative tools powered by cutting-edge AI, enabling anyone to create videos, visuals, characters, and stories with unprecedented speed and imagination. We believe the future of creativity is AI-native, and we're shaping that future.

Why Join OpenArt

Own brand marketing end-to-end — this is a high-ownership, low-process role where you build and execute the playbook, not just contribute to it.

Direct impact on how the world perceives OpenArt — you will define our brand narrative and ensure every win is amplified across every channel that matters.

Work at the intersection of partnerships, PR, product marketing, and social — one of the most cross-functional and visible roles in the company.

Be the in-house brand lead at a company generating brand moments worth talking about — from creator collaborations to major platform partnerships.

High autonomy, fast iteration environment with direct access to founders and leadership.

7-10X revenue growth over the past 2 years — now building the brand infrastructure to match the scale.

About the Role

We're looking for a Brand Marketer to own and build OpenArt's brand marketing function. This is a hands-on execution role — you will take brand moments and partnership wins and turn them into full multi-channel campaigns that extend reach far beyond a single social post.

You will serve as the in-house point of contact for our PR agency, helping define a cohesive brand narrative and ensuring everything we put out ladders up to a consistent positioning. You will also build the measurement framework that turns brand activity into data-driven decisions.

You'll work closely with Partnerships, Product Marketing, Social, and our Studios team — and you'll need to navigate prioritization across all of them without heavy supervision. The ideal candidate has led brand campaigns end-to-end at a previous company, is deeply comfortable operating independently in ambiguous environments, and brings more B2C than B2B experience to the table.

What You'll Do

• Build and execute the brand amplification playbook. Take existing wins — creator collaborations, education partnerships, events — and create repeatable multi-channel campaigns that extend reach across social, PR, creator channels, and beyond owned accounts.

• Own the PR agency relationship. Serve as the primary in-house point of contact for OpenArt's PR agency; pitch stories that generate real discussion, keep a steady drumbeat of news out, and ensure coverage ties back to a coherent brand narrative.

• Define and maintain brand positioning. Develop OpenArt's brand narrative and ensure every initiative — from a product launch to a partnership announcement — ladders up to it consistently.

• Establish brand performance measurement. Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle.

• Drive social content strategy. Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels.

• Amplify events and moments. Take physical events, creator moments, and brand activations and extend them digitally for scale — clipping, repurposing, and distributing across every relevant channel.

• Collaborate cross-functionally. Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision.

What We're Looking For

Core Requirements

• 4+ years of experience in brand marketing, communications, or integrated marketing.

• Ability to relocate to the Bay Area (required).

• Proven experience taking a single brand moment and building a full multi-channel campaign across social, PR, creator channels, and beyond.

• Experience working with external PR agencies as the in-house brand lead — knows how to pitch stories that generate real discussion, not PR for the sake of PR.

• Strong brand strategy and narrative building skills — can define coherent brand positioning and ensure every initiative reinforces it.

• More B2C than B2B background; understands consumer audiences, culture, and community.

• Strong social media content strategy experience, especially across Instagram, LinkedIn, and TikTok, including leveraging leadership and personal brand accounts.

• Comfortable operating independently with ambiguity; able to build structure and execute without a team underneath them.

• Strong cross-functional coordination skills — able to navigate partnerships, product marketing, social, and agency relationships simultaneously.

Nice to Have

• TikTok trend fluency and short-form video marketing experience (creator seeding, sound-based trends, viral mechanics).

• Background in entertainment, music, or creator economy verticals.

• Experience ghostwriting for executive thought leadership on LinkedIn or X.

• Event marketing amplification — experience taking physical activations online for scale.

• Earned media value calculation and brand lift measurement experience.

• Familiarity with AI creative tools or generative AI products; comfort using AI in content workflows.

Compensation

• Competitive base salary and bonus program.

• Equity — meaningful ownership in what you build.

• High autonomy, high growth environment.

Work Setup

• Bay Area required (relocation support available).

• Hybrid work model.

• Visa sponsorship available.

How to Apply

Send your resume and a short note to View email address on click.appcast.io.

Subject line: Application – Brand Marketing Manager – Your Name

Optionally include:

• A brand campaign or moment you built end-to-end and are proud of.

• An example of a brand narrative or positioning framework you've developed.

• Your earliest start date and current location.